Quadruple Your Visitor Viewing Time!

This article was written by my Colleague Bob Speyer, Co-Founder/President of Web Success Team LLC.

In this article Bob shares 10 “Web-niques” to Quadruple Visitor Viewing Time! Read on...

Field of Dreams
By now you probably have read numerous articles about driving traffic to your web site by implementing some proven techniques, such as SEO (Search Engine Optimization), Keyword Marketing, Google AdSense, Pay Per Click, among others. But how many articles or techniques do you read on “How to keep visitors from leaving a website?” Chances are very few.

The adage, “If You Build It, They Will Come” may work for the movie “Field of Dreams,” but not necessarily in the real Web World. Like in the movie, there has to be a raison d’etre — a reason to keep watching, a baited hook. If you remember, the film featured baseball greats of yesteryear that tapped into the consciousness of the fan, giving people something of value, a need fulfilled or just plain curiosity. They will watch the game/movie transfixed for hours. Read more...

Did You Shop Online This Christmas? I Did!

I did most of my shopping Online this Holiday Season and found it to be a very pleasant experience, so far so good!

I am reading about how many of us bought our Christmas gifts online this year and I am not surprised at all...

There are so many benefits of doing your shopping online, verses offline, here are 5 benefits that I personally experienced:

1. Saved Gas - not having to drive all over to find the perfect gifts.
2. No Crowded Malls or Long Lines - more fun to shop without the crowds!
3. Huge Selections - biggest selection in the world without leaving your home.
4. Great Prices - I found that I actually saved money by shopping online.
5. Less Stress - was able to shop 24/7 on my own schedule, very convenient I did not feel the stress of trying to find the time to get all my gifts in a small time frame!

I hope you had as good of an experience as I did shopping online this year! I will follow up after Christmas with the final results of my gifts being delivered timely!

So far everything has been delivered on time, even early!

Merry Christmas and Happy Hanukkah to all!

14 Days Until Christmas, Did You Thank Your Customers?

Your Customers are the Most Important Part of Your Business this Time of Year and Always...

You must thank your customers for buying from you throughout the year and send them Holiday and New Year Wishes! Tell them how much their business means to you.

Take advantage of this time of year to connect with your customers without asking for a sale, but ONLY just to say Thank You!

This will make your customers very happy :) whether they have bought from you one time or 12 times. It will set the pace for the coming year as you launch new products and services to these same people, and market to them throughout the New Year to come for returning customer sales.

Your Customers Like to Feel Special and Remembered...
Customer relations is the key to a good and successful ongoing business!

Happy Holidays To All!

The Web Success Coach Recommends: A Great Holiday Recipe Website!

Well I am finally starting to think about the Holidays! I was looking for some Holiday recipes with a friend and we came across this really great Recipe Website...

If you are looking to make some special goodies for the Holiday Season, I strongly recommend you visit: http://allrecipes.com "Real Recipes for Real People".

Allrecipes is the world's largest community of home cooks — over 10 million strong and America's favorite destination for everyday and holiday recipes.

The site is easy to use and has some fabulous recipes! The only reason I am sharing this website with you, is because I found it to be very helpful, and thought you might like to check it out for the Holiday season and or your future recipe needs!

Have A Happy Holiday Season!

Have You Seen What The Web Success Team Is Up To?

Kudo's For The Web Success Team LLC...

Web Success Team Launches XM Satellite Radio Online Holiday Product Promotion!

The site is a example of a consumer friendly branding with a good balance of text, graphics, and color selection to easily guide the consumer through the page. The site also has a sampling of the amazing programming choice with XM Satellite Radio. The information is presented in clearly delineated sections to help the visitor make an informed decision with added incentives to BUY NOW (i.e. rebates, extended warranty, accessory options). The Buy Now buttons are strategically placed throughout the site and linked to make a purchase through a client branded shopping cart. Branding a shopping cart with the home page gives the buyer a comfort level that they are purchasing from the sponsor for higher credibility and conversion. Remember, conversion is the key as the buying process can be interrupted at any time. Read more...

Six Effective Web Design Suggestions for 2006

Here are My 6 Suggestions for Effective Website Design in 2006...

1. No Flash
Flash animations are nice, but make it difficult for people who don't have flash support and is harder for Search Engine Spiders to crawl your site. If you use Flash I suggest you contain the flash file within an html static page.

2. Website Colors
Dark colors are generally a bad idea to use on a website as they appear gloomy. Try using light colors with a few strong colors to support it. Using black as a background is a real no no!

3. Page Loading Speed
Keep your pages load time as fast as possible - people don't want to wait a whole minute just to load each page. Limit your graphics, only use images that have to do with your product or service.

4. Easy Navigation
Navigation. Keep your navigation accessible to your user where they can easily and instantly have access to your site's content. Make your site very easy to Navigate!

5. Keep Consistency
Keep your layout and presentation and logo/graphics consistent through your whole website. Always keep your navigation links at the same place otherwise it may confuse your visitors.

6. Website Width Tip
Keep your website's layout at width ranging from 700 to 780 pixels. Everyone has different resolutions and people don't like having to scroll in all directions to view your website. Stick within these widths and you will have no problems!

Using Offline Marketing To Drive Traffic Online!

Email marketing is not the only way to market your online business...

I am going to be blogging a lot in 2006 about Offline To Online Web Traffic Drivers.

If your thinking about all the different ways offline to get the word out about your online business you get a A++!!!!

I am going to be sharing some really cool offline proven strategies with you, that can increase your web traffic bigtime, and bring you in the quality clients you are targeting.

I look forward to sharing these marketing strategies with you starting in January 2006!

5 Tips To Creating Good Website Content...

These 5 website content tips are very important, that is why I am sharing them with you today:

1. Your content must be convincing.
2. You must focus on the benefits.
3. Your sales copy must be clear, concise, and to the point!
4. Your web copy must always be viewed from your visitor’s viewpoint.
5. Summarize your copy in a motivating way, giving your visitor a call to action.

More to come in my next post...

Search Engine Optimization (SEO) How Confused Are YOU?

Why SEO Marketing may be causing you some confusion...

I have been participating in several SEO training programs, conferences, webinars, teleseminars and the list goes on.

Here are 5 of my personal observations on this topic:

1. Businesses are confused on who should be in charge of internet marketing and search engine marketing for their company website(s), and how to qualify this person(s) to work for them.

2. Should SEO services be done inhouse or outsourced? Who ever you use must be qualified, do your research!

3. Most companies have no idea what the term Organic Search Engine Listing means. Go to http://www.marketingterms.com to learn more about web marketing terms.

4. If businesses do not get educated on this (SEO) topic or hire someone who does, they will be blind sided by the competition who are already on top of this SEO stuff and are preparing their sites for the future.

5. Matching the right Keywords with the first 250 words of your website content is one of the most crucial parts of SEO marketing. This has to be done to special google and yahoo guidelines.

I hope these 5 SEO observations help you as you prepare your website and internet marketing plan for 2006!

Web Success Team Client, Gets a Mention in The Wall Street Journal...

I am so happy to share this good news with you...

The Wall Street Journal mentions Cherryl Weaver a Web Success Team LLC. client and her Website: www.HotLANeighborhoods.com!

The Journal wrote… “One advertiser, Cherryl Weaver, says she's seen a 13% jump in traffic to her real estate Website..."

My Personal Kudos to Cherryl Weaver for utilizing her new Website as a great marketing tool for her Real Estate Business in Los Angeles, California!

*** Thumbs up!

Continue Your Marketing Efforts During The Holiday Season!

Make good use of your Web Marketing Time, especially during the Holiday Season...

As consumers surf the Internet to look for products, services and information this holiday season, entrepreneurs and business owners can profit by providing an effective web marketing presence for these prospective customers. The result is an increase in lead generation, qualified prospects, and ultimately, more sales.

During Thanksgiving and the Holiday Season it is a perfect time to consider on-line coupons, rewards, or special discounts to promote visitor retention. It is very important not only to reach, but retain the customers your web site generates for you. Repeat on-line business can be a tremendous source of revenue for your business, long-term.

Just to sum it all up in a Nutshell...

You should be thinking Holiday offers, gifts, special discounts and promotions, especially this time of year!

Happy Thanksgiving!

Why Branding Is So Important...

Your brand is what identifies YOU and or, your COMPANY to the World!

It resides in the hearts and minds of your customers and prospects as the sum total of their experiences with, and perceptions of you and or, your company. Good branding ensures loyal customers, and your existing customer relationships are the key to profitability. Branding is a major marketing goal.

SEMPO research on business marketing goals shows that most companies place "increase brand awareness" at the top of their list. Other goals include, "selling products/services online", "generating leads", "increasing traffic", "generating leads for distributors", and "providing information/education".

I recommend you check out what SEMPO has to say, Good Branding and overall Consistency are two major keys to success!

Holiday Email Marketing Are You Prepared?

Three Recommendations for Preparing your Holiday Email Campaigns...

1. Use a good Autoresponder service to deliver your email campaigns that will help you to maintain your list properly. I recommend you checking out the features at AWeber Communications.

AWeber is very affordable and a great way to get started with your email marketing efforts.

2. Ask and or survey your customers, this is a perfect time of year to collect the information you will need for all your marketing efforts in 2006. I recommend The ASKDatabase™ it is very inexpensive for the amont of data you can collect. I have found it to be a must have tool.

3. Add audio to your website and instantly watch the difference in how your visitors react. Having audio on your website is a huge benefit and is a great way to put a voice with a company name or face. People love to listen and it takes less effort then reading! I recommend AudioGenerator™ it is inexpensive, simple and easy to use!

I have posted more resources for you to check out at the link below and have personally used and recommend them all: http://www.thewebsuccesscoach.com/recommends.html

Teleseminars Are A Must For Every Business!

Definition: What is a Teleseminar, Teleclass?

I get asked this question all the time, so here is a definition...

Definition: a teleseminar, teleclass, audio seminar or audio conference (different terms for the same kind of event) is conducted by phone. You dial in to a special conference line where you listen and learn, hear guest experts & have a chance to ask questions, right from the comfort of your own home or office.

Teleseminar formats usually run: 60 to 90 minutes; you dial in by phone.

And the best part is...
You dial in from the comfort of your own home, office, car from anywhere you want to: learn more & travel less!

It doesn't matter what business you're in, teleseminars are your fastest, easiest, most economical way to boost your sales and profits without spending a single penny more on advertising or promotional costs.

Teleseminars are excellent for conveniently educating an audience on a specific topic and to promote or upsell an event, service or product in the comfort of their own environment (home or office).

Developing a successful teleseminar consists of several components – an email campaign with an audio billboard to promote and sign-up attendees, links to a website for further information and credibility, receive downloadable free content to prepare for teleseminar, ask page component to get feedback from listeners as to what is important to them, thank you page and reminder pages, including a viral component to create more attendees and buzz about the teleseminar.

Getting Feedback From Your Website Visitors Is A Must!

Web Marketing End Of The Year Survey...

Run an end of the year marketing campaign and survey your visitors, offer a free coupon or a gift certificate for answering a few questions. This way you can get some feedback on how you did during the year and find out what your visitors/users think of your website, products, services etc...

Make your survey short and sweet, no more then 10 questions, "multiple choice" or "check all that apply", only!

Make it very simple and fast to use.

Add audio into your survey, this humanizes your page so the user feels comfortable participating in your survey because they now are able to put a voice to your name with a photo.

Here are a few samples of some successful survey campaigns:

Sample #1 - Engineering Company

Sample #2 - Cosmetics Company

Sample #3 - Dental Consultant and Author

Sample #4 - Direct Mail Company

Sample #5 - Website for Dog Parents

These samples should help you to start thinking about how you can present your next survey!

I look forward to sharing a lot more Holiday and End of The Year Tips with you very soon, stay tuned for more...

How Important is Networking in Your Everyday Life?

Networking in your everyday life, it is simple, a must and very important...

This past weekend I attended an incredible art exhibit of my good friend Eric Zammitt, at the Newspace Art Gallery in Los Angeles, California.

As I walked into the reception area and noticed several people of all ages mingling looking at his art, talking, sipping wine and eating cheese.

I saw a perfect networking opportunity all around me...

The first thing I noticed were people saying hello, introducing themselves to each other and the first question was "so what do you do for work"?

Is that not the perfect question? Now that opens the door for you to make that connection about what you do and who you are!

Within one minute you can accomplished these 3 things:

1. Make a connection with that person (introduction).
2. Hand out a business card.
3. Deliver a 30 second elevator speech about your business.

If you think about this, every place you go can become a great networking opportunity and you can have fun while doing it!

You never want to miss a chance to be able to meet new people and get the word out about yourself and your business, you just never know who you might meet, and who you are handing your card to!

Do You Have Your Online Holiday Marketing Campaign Ready to Go?

Here are a few suggestions for you as the Holiday Season approaches:

It is no secret that online sales are expected to break all records this holiday season. Will your company benefit?

This is the time of year where you want to think Holiday Sales, and as many as possible!

Special Holiday Promotions...

Use the Holiday Season to discount your products and services and run online Holiday niche marketing campaigns to your current list or target online market.

Take advantage of the 2005 Online Holiday Sales Season today, and get YOUR business sales campaign started as soon as possible!!

If you're not marketing your business on the web, you need to think twice, look at the industry and give serious consideration to where your efforts are focused. Businesses are embracing search engine and other online marketing at a GROWING rate and those that do not jump on the web bandwagon soon will likely find themselves having a hard time catching up.

Feel Free to Ask Me a Question:
Visit: http://www.thewebsuccesscoach.com