Monday, August 20, 2007

WEBCAST: Landing Page Optimization: Crank Up Your Search Results - September 6th, 2007

Search Marketing Now webcasts combine the most authoritative and actionable education about search engine marketing issues with the convenience of attending online. Register Today for one of our FREE webcasts covering topics about search engine optimization, paid search advertising and search marketing in general. Continue your professional development without leaving the office!

Webcast: Landing Page Optimization: Crank Up Your Search Results!

Sponsored by:
Date: Thursday, September 6, 2007 1:00 PM EDT (10:00 AM PDT)
Speakers: Sapna Satagopan, Associate Analyst, Jupiter Research Gregg Makuch, VP Marketing, Widemile

Learn More at:

As more and more companies increase spending on search engine marketing, gains in ROI are harder to come by. That's why it's important to track and analyze every aspect of your marketing campaign - especially your site's landing pages.

Savvy marketers know that an effective landing page can be the key to the success of a marketing campaign - and the key to an effective landing page lies in constant testing, targeting, and testing some more.

Customers make up their minds in just seconds when they come to you landing page. How can you capture their attention and convert them to buyers? How can you measure which aspect of the landing page was responsible for the conversion?

In this webcast, you'll learn:

  • The basics of multivariate testing
  • The latest trends in landing page optimization
  • What companies are doing to boost their ROI

...and you'll hear case study about how one company improved its conversion rates through landing page optimization.

Check out this educational Webcast - 1:00 PM EDT, 10:00 AM PST Thursday, September 6, 2007 at:

Thursday, August 16, 2007

B2B and B2C Marketers Can Learn From Each Other

Resource: by Brian Wool, The ClickZ Network

Anyone who's worked in marketing for a week knows there's a difference between the strategies and tactics for business-to-consumer (B2C) and those for business-to-business (B2B) online advertising. Yet in some ways, they're more alike than they are different.

From a 30,000-foot view, the objectives are identical: drive sales. Once you cut below the clouds, of course, the means to drive sales can be very different, primarily because the audiences are so different.

Look at the recent $345 million acquisition of by R.H. Donnelley. For over 100 years, R.H. Donnelley has been a formidable channel for the B2C marketing channel in both on-and offline markets. Why, then, the big investment in B2B?

It was noted had a well-oiled performance-based marketing network that the mainstay will be able to leverage quickly. But that's not the big picture.

Read the Full Article at:

Monday, August 13, 2007

Citysearch Unveils Its 2007 'Best of Citysearch' Restaurant Winners...

Citysearch Users and Editors Select their Favorite Locations in Top 20 Markets...

As Seen On: and

Citysearch, a leading online local guide and an operating business of IAC (Nasdaq: IACI), today
announced its 2007 "Best of Citysearch" Restaurant winners. The complete list of cities with "Best of Citysearch" Restaurant winners can be found at:

The most popular campaign, "Best of Citysearch" restaurants brings in millions of user votes nationwide. Users select their favorite restaurants in popular categories from the best Italian food to hamburgers around town. This year's campaign also introduced a new Best Organic Restaurant poll, along with other newcomers, such as Best Taco Shop. In addition to users selecting their favorites, Citysearch editors also chime in with their top picks in America's top cities, including San Francisco, Los Angeles and beyond.

For more information on "Best of Citysearch", please visit:

Friday, August 10, 2007

TMZ.Com Launches New Celeb Site... has launched, a celebrity-oriented take on fantasy sports team websites. Players join teams, assemble a roster of celebs and face off against other teams, with points given weekly based on celebrity coverage in the media (including TMZ). The site also offers star game cards, message boards and a weekly video webcast.

The term "fantasy sport" has always been a bit of a misnomer.
It's never been about pretending to be a football or baseball general manager; the closer parallel is gambling. By choosing an athlete for your team, you're hoping — betting — that he will perform well.

For a celebrity, though, performing "well" is a different ballgame.

On Wednesday, expanded beyond its now ubiquitous entertainment and celebrity reporting and into the fantasy fray with the newly unveiled Web site

Get the Full Story at Yahoo News:

Friday, August 03, 2007

5 Helpful Online Resources Everyone Should Know About...

Here are Five (5) of the Coolest and Most Helpful Online Resources, these are My Favorites...


Innovative search technologies deliver fast and relevant information for millions of people. ExpertRank algorithm provides relevant search results by identifying the most authoritative sites on the Web. With Ask search technology, it's not just about who's biggest it's about who's best.

Ask's ExpertRank algorithm goes beyond mere link popularity (which ranks pages based on the sheer volume of links pointing to a particular page) to determine popularity among pages considered to be experts on the topic of your search. This is known as subject-specific popularity. Identifying topics (also known as "clusters"), the experts on those topics, and the popularity of millions of pages amongst those experts -- at the exact moment your search query is conducted -- requires many additional calculations that other search engines do not perform. The result is world-class relevance that often offers a unique
editorial flavor compared to other search engines. every day. Visit:

Ask for Kids Great News Resources for Kids (formerly known as Ask Jeeves for Kids) is a fast, easy and kid-friendly way for kids to search online. Designed to be a fun destination site focused on learning and "edu-tainment," Ask for Kids uses natural-language technology that allows kids to ask questions and perform web searches. Visit:

A leading online lifestyle guide with the most up-to-date information on businesses, from restaurants and spas, to hotels and retail. Citysearch helps people make informed decisions about where to spend their time and money by delivering trusted content, local expertise, and useful tools -- including 14.5 million business listings, over 600,000 user reviews, and ratings on over 2 million business locations nationwide. Visit:

Find businesses, share your opinions and ask questions in your local community. Insider Pages was created to help people find the best local businesses through recommendations from their friends and neighbors. At, people share reviews of local businesses and find great services they can trust. Our site now has over 600,000 customer reviews from members across the U.S. and over two and half million people visit our site each month to get the Insider scoop on local businesses. Visit:

With more than 15 million registered users, is the top online destination for invitations. A free service, estimates it saves party planners millions of dollars in paper invitations and postage each month. With party-planning tools and content, the site helps hosts be more successful while saving even more money and time.

Like Having Your Own Personal Party Planner - works like a personal party planner, without the cost. Evite guides party hosts through every step of the event planning process – from deciding on the party specifica and inviting guests to preparing the party to finalizing the menu and sending eCard thank-you notes after the event. Visit:

I suggest you bookmark these 5 Websites you will be glad you did.

Enjoy and share with your friends!