Social Media 1, 2, 3… go from Web Success Team

Really Good Article from Janette Speyer VP, WebSuccessTeam.com on Social Media Time Management...

Time, time, yes I know you don’t have any. Or at least that is what all my clients are telling me when I suggest a Social Media plan to build their reputation and to connect online.

So I thought I would take you through a typical day in the life of a social media user and also a very busy person with a heavy workload. Yes! That would be me.

1. Facebook – Daily avg time: 15-20 minutes. Check out new contacts, read some of the posts, answer an email inquiry and post something myself = The time it take to call one person for business and to answer a couple of emails.

2. Linkedin – Daily avg time: 30-40 minutes. Keep up with connections, answer industry related questions, make new connections = meeting vendors and clients in person, minus the time it takes to drive in LA.

3. Twitter – Daily avg time: 20-30 minutes. 3 posts a day with necessary research. Priceless! I can’t begin to tell you the power Twitter has for business and social relations. If you are on Twitter, follow Starbucks, Jet Blue and see how other corporations are jumping on the SMM bandwagon.

Was that so terrible? Once at work you still have a number of social / networking tasks you have to do to get your work done: phone calls, emails, meetings. How different is Social Media for all this? It is just a point of view.

Learn more about the WebSuccessTeam.com

What is Social Media Marketing?

I Get This Question Everyday: What is Social Media Marketing?

Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube, Facebook and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service.

Most online communities don’t welcome traditional direct or hard sell techniques so an effective SMM campaign will require more finesse to execute properly. SMM campaigns must be targeted to the community you want to reach with a message that appeals to them. Some common ways of achieving this are with authoritative information, entertainment, humor or controversy.

SMM is related to other online marketing such as Search Engine Optimization, Search Engine Marketing, Viral Marketing, Word of Mouth Marketing, and Social Media Optimization. Many believe Social Media Optimization (SMO) takes a passive role in establishing the framework for different social sites to connect themselves. Others feel SMO is taking the principles of SEO and applying them to social websites. SMM takes a more active planned role directing, influencing or suggesting community members create and connect the content.

Resource: http://en.wikipedia.org/wiki/Social_media_marketing