Video with Chris Boggs - Optimized Site Vs. Search Friendly Site - WebProNews Video

Video from SES Chicago: Optimized Site Vs. Search Friendly Site...

Everyone wants both an optimized website and a search friendly website, but it seems that most sites lean either one way or the other. What comes first - optimization or search friendliness? In this video, Chris Boggs of Rosetta (formerly Brulant) explains how realizing that there is a difference between optimizing a site and making it search friendly is the main problem behind the misunderstanding of this topic.

“It’s easy to optimize the site, but you have to make it search friendly - big difference.”

Making your website search friendly is actually the first step. Your url needs to be search friendly. If you are a marketer, you need to work closely with the IT department on joint goals and strategies...

Watch the Video:

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From SES Chicago: Ensuring Your Website Has a Clear Purpose - SiteProNews Video

Ensuring Your Website Has a Clear Purpose...
Website usability is one of those things that most companies know is important but put it on the back burner when comparing it with creativity and web design. The fact is that a lot of companies want their site to look so impressive and so unique that they leave out checking to see if a potential consumer can actually use it. Matt Bailey of SiteLogic Marketing advises companies to always conduct a “Mom Test” to get a true usability answer...

Watch the Video:

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Read more at: http://videos.webpronews.com

Create Your Own Customized 404 Error Page for Increased Traffic - SiteProNews.com Article by Ed Duvall

Create Your Own Customized 404 Error Page for Increased Traffic...
As Seen on SiteProNews.com article by Ed Duvall

By design, the server that hosts’ your web site delivers a 404 Error / Page Not Found when a surfer clicks on a link that the server cannot find or something else unexpected happens. The most common error page is the HTTP 404 “Not found: The requested URL/whatever.html was not found on this server.”

This generally happens when a person clicks on a link for page that has been removed, renamed or otherwise changed.

If you were to enter the link below into your browser and hit the enter button you would see my own custom 404 Error page: cashway.com/aintnosuchpage.htm (This link is not active and will present you with my custom 404 Error page.) What happens to your web visitor who gets that error message on your site without a custom 404 Error page?

Generally speaking they’re off faster than a “speeding bullet” looking for the information they were seeking - probably to a different website. That’s something you really don’t want to have happen and it can be prevented with a custom 404 error page that gives them options on the error page that will tell them how to find what they were looking for.

So the answer is? Create your own custom 404 Error page that suggests other resources on your site and then helps redirects that person to them.

In essence you’re capturing traffic that you had, but lost and didn’t know it, and keeping that visitor by helping them find what they need and possible turn them into a buyer for your product or service later on.

But “I don’t have the time or know how to make a custom 404 page”, you say.

Well good news - it’s not as hard as you think. If you have about 30 minutes and your server is a Apache or Unix web server then it’s virtually a snap to do

** Your Custom 404 Page Design **

In my opinion your custom 404 error page should provide at least these components:

• A simple statement that the requested URL was not found on your site.
• A brief description of some of the most common mistakes that couldhave lead the visitor to the missing page.
• A “plug” for one of your Free products or services

You can of course add other components like simple java script code for date & time and IP address display, etc. if you really want to impress someone with your technical wizardry.

Your page also should carry the look and feel of your web site, so you should include your header or footer or both so it is clearly branded as yours. You may wish to include some other links for your site that lead visitors to other pages you may want them to visit.

Click this link NOW to read the FULL ARTICLE basic the steps!
As Seen on SiteProNews.com

SES Chicago: Shopping Search Tactics for the Holiday Season - WebProNews Video

Although retailers are struggling this holiday season with the current economic issues, recent comScore data shows that shopping search engines are thriving and are performing better than last year.

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“Cyber Monday saw significant visitor gains at most of the top retail resources, led by Shopzilla.com sites with nearly 2 million visitors (up 98 percent versus the November base period), followed by Yahoo! Shopping with 1.9 million visitors (up 81 percent) and Google Product Search with 1.1 million (up 59 percent).”

These numbers further prove that consumers are browsing around online comparing prices and searching for the best deal. In the above video Greg Hintz, the General Manager of Yahoo! Shopping, gives four tips retailers need to know as they optimize their campaign.

1. Optimize your data feed.
2. Make sure your data feed provides relevant, comprehensive, and fresh data.
3. Use factual language instead of “marketing” language.
4. Include all product specifics.

Read more at WebProNews Video...

SES Chicago: Getting Your Viral Campaign Going - WebProNews Video

Viral campaigns are a current trend that everyone wants to take part in, but launching a campaign is not something that people should take lightly. Not to give off the impression that viral campaigns are difficult, but they do require skillful planning and should not be conducted halfheartedly...

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Chris Winfield, the President of 10e20, gives a few recommendations when getting started with a viral campaign:

1. Have clear goals and objectives

2. Promote great content

3. Contribute to the communities

4. Make sites work together

5. Have good hosting

In the above video from SES Chicago, Chris also adds that a viral campaign is not simply about a great idea. It also takes great execution and promotion which can be done through blogs, social media sites, forums and groups.

There is not a specific time table to know if your viral campaign is working, but all experts advise never giving up.

PubCon 2008 Exceeds Expectations - WebProNews Video

Brett Tabke, the CEO of Webmasterworld, is the man behind the PubConference series. He is responsible for how good or how bad the show turns out. This year’s event has done nothing but receive raving reviews and was the #1 search term on Twitter for several days.

PubCon has something for everyone. It doesn’t just feature SEO, marketing, IT, or social media - it’s a combination of all those and more. In the above video, Brett says how they tried to focus on quality sessions at this year’s show...

Watch Video:

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Social Media 1, 2, 3… go from Web Success Team

Really Good Article from Janette Speyer VP, WebSuccessTeam.com on Social Media Time Management...

Time, time, yes I know you don’t have any. Or at least that is what all my clients are telling me when I suggest a Social Media plan to build their reputation and to connect online.

So I thought I would take you through a typical day in the life of a social media user and also a very busy person with a heavy workload. Yes! That would be me.

1. Facebook – Daily avg time: 15-20 minutes. Check out new contacts, read some of the posts, answer an email inquiry and post something myself = The time it take to call one person for business and to answer a couple of emails.

2. Linkedin – Daily avg time: 30-40 minutes. Keep up with connections, answer industry related questions, make new connections = meeting vendors and clients in person, minus the time it takes to drive in LA.

3. Twitter – Daily avg time: 20-30 minutes. 3 posts a day with necessary research. Priceless! I can’t begin to tell you the power Twitter has for business and social relations. If you are on Twitter, follow Starbucks, Jet Blue and see how other corporations are jumping on the SMM bandwagon.

Was that so terrible? Once at work you still have a number of social / networking tasks you have to do to get your work done: phone calls, emails, meetings. How different is Social Media for all this? It is just a point of view.

Learn more about the WebSuccessTeam.com

Matt Cutts on Changes at Google - WebProNews Video

As Seen On: WebProNews Video

We previously brought you a video report in which Bruce Clay made a claim that “ranking is dead.” In the above WPN video, Matt Cutts of Google responds to that assertion. Matt does not completely agree with Bruce that “ranking is dead” but does announce that it is not as important as it once was.

There’s a lot more to SEO than just ranking number one in Google for a key phrase. Since searches based on personalization and localization are becoming more and more prevalent, Matt echoes Bruce’s words that the central focus for SEO’s should be traffic and conversions.

With all these innovations, the game is changing for SEO’s. Matt says they are now marketers and need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEO’s as well. Matt reports how black hat SEO is “getting more malicious” and shamelessly illegal.

Watch Video:

FREE SEO Tool I Came Upon at Pubcon 2008 in Las Vegas - Worth Sharing!

I came across this tool while attending Pubcon 2008 in Las Vegas, Nevada last week and wanted to share it on my blog...

SEOAutomatic.com (http://www.seoautomatic.com) This tool tells you where you stand on each of these things, then it tells you what I think about each of them, and then it provides some recommendations, with a couple of other things thrown in for good measure.

No matter their skill level, anyone familiar with SEO would probably look at a few basic elements of your webpage.

These elements are nearly always the same no matter how big or small the website, and include the following:

1. Title tag
2. Description tag
3. Keyword tag
4. Header Tags
5. Alt Tags

Beyond those basics, they’re going to look at even more…

1. Your sitemap
2. Your robots file
3. Internal links on your pages
4. External links on your pages
5. Page & Image sizes
6. Design / styling issues
7. Server Issues

>> Here's the link:
http://www.seoautomatic.com/

Hope you find it as useful as I do!

Marci :)
www.marcidesign.com

20 Terms from the Web Success Team's Website Glossary...

Thanks to the WebSuccessTeam.com I get to provide you a taste from their Website glossary:

1. Search Engine Optimization (SEO) – A method of maximizing a website’s visibility on any given search engine for targeted keywords.

2. Aggregator – Also known as feed reader or news reader, aggregators are software programs that syndicates content such as blogs, vlogs, headlines, news updates and podcasts. FeedBurner is one example.

3. Alexa Ranking – Alexa is a web information company that creates tools for web developers and ranks websites based on traffic internationally.

4. Alt Tags – Words or phrases used as an explanation for links or a pictures that appear when a cursor hovers over either.

5. Analytics – Web software that indicates user activity on a site such as how many users visited the site, how they got there, how long they stayed, when they left, what keywords they used to search for the site and what links were clicked.

6. Anchor Links – Links that direct a viewer to another part of the same page. Anchor links are often used for One Page Wonder sites.

7. API – Stands for application program interface. An API is tools and protocols used to build software applications to make it easier to develop a program. Social applications also access information and update feeds.

8. Atom – XML language used in RSS and other web feeds.

9. Backlink – A hyperlink that links from one website to another, also known as inbound links. Backlinks are used in SEO because some search engines use them to determine ranking on SERPs.

10. Blog – An online catalogue of content. There are many forms of blogs such as video, journal, article content, etc.

11. Bots – Search engine robots that search through a website’s content. They determine which websites go under which keywords.

12. Branding – A method of positioning a company and its products and services to create awareness in the market.

13. Brand Image – A marketing tactic that gives consumers a specific image or impression of how the brand’s products and services are positioned.

14. Brand Loyalty – Consumer purchase and repurchase of a product or service under a brand name because they feel it is the best despite competition.

15. Campaign Site – A minisite that is targeted for a specific audience.

16. Click Fraud – When individuals continuously click on banner ads or program software to do so in order to increase revenue from a pay-per-click program. Click fraud is illegal.

17. Content – Information supplied on the web about a company’s products, services or related industry topics to help consumers make educated decisions.

18. CSS – Cascading Style Sheets is a new feature of HTML that allows users and web developers to control how web pages are displayed.

19. CTR – Stands for click through rate. It is the amount of times surfers click through to a website

20. Direct Response Marketing – A type of marketing that elicits a call to action from consumers.

Based in Los Angeles, California, The Web Success Team’s innovative direct response web marketing and web development strategies entice viewers to stay longer on each web page, guide them through your website, and turn visitors into online buyers or motivated viewers at a higher rate than traditional sites.

> View the Full Glossary at: WebSuccessTeam.com

List of business Networking Websites for CEO’S and Entrepreneurs from ceoworld.Biz

I was excited to see this list posted from CEOWorld:

The Internet provides dominant networking opportunities that let users to efficiently target their addressees by logging on to social sites like LinkedIn, ceoworld and more. Take benefit of these tools by asserting your company’s charisma online and reaching more prospective customers, business partners and employees.

To Get the List...
Click Here for the list of most famous Business-Media, Business Online Networking

Microsoft: New Talks for Alternative Yahoo Deal - APNews on LiveVideo

Microsoft is trying again to team up with Yahoo to challenge Internet search and advertising leader more...Google, although the renewed talks have not escalated to another attempt to take over Yahoo...

Microsoft: New talks for alternative Yahoo deal

CBS in $1.8B Deal for News Info Site CNet - APNews on liveVideo

On video Media and entertainment company CBS is buying CNet Networks for $1.8 Billion in cash...

CBS in $1.8B deal for news, info site CNet

Time's 100 Most Influential People in The World - APNews on LiveVideo

On video Time Magazine honored a slew of individuals for its 100 Most Influential People in the World issue...

Time's 100 Most Influential People in The World

Reputation Management Made Easy - WebProNews

Mike McDonald explains reputation management for your Web site. Reputation management is important to track and it’s really not that hard of a task. Mike shows how to use Technorati and Google News and how to apply to their RSS feeds. Check out all the details in the WebProNews Tip of the Day with Mike McDonald.

Clearwire, Sprint Nextel to Form WiMAX Network - APNews on LiveVideo

Clearwire and Sprint Nextel will combine their wireless broadband units to create a $14.55 billion communications company...

Clearwire, Sprint Nextel to form WiMAX network

What's Next for Yahoo and Microsoft? - APNews on LiveVideo

After Microsoft withdrew its $42.3 billion bid to buy Yahoo in hopes of toppling online search and advertising leader Google, analysts discuss the future of the companies involved...

What's Next for Yahoo and Microsoft?

Tech Test: Touring the World From your Desk - APNews on LiveVideo

Tech Test: When it comes to chronicling a trip with digital photos, getting everything organized for presentation more...can be somewhat of a challenge. AP's Nick Jesdanun put Google Earth to the test to see how well it handles organizing and viewing...

Tech Test: Touring the world from your desk

Web 2.0 Conference Explores Future of Web - APNews on LiveVideo

This week marks the 15th anniversary of the launch of the World Wide Web. Industry insiders at the Web more...2.0 Expo in San Francisco discuss what Internet users can expect over the next 15 years...

Web 2.0 conference explores future of Web

Google's Book Search Not Without Issue - APNews on LiveVideo

On LiveVideo Google's Book Search Not Without Issue....
With the proliferation of the Internet, the printed page may one day go the way of the stone tablet. more... But with an estimated 50 to 100 million books already in print, getting those works in digital format is a monumental task...

Google's Book Search not without issue

Yahoo 1Q Profit Rises, Microsoft Lurks - APNews on LiveVideo

Yahoo's solid first-quarter performance has prolonged the battle with Microsoft and its bid to take the Internet search pioneer Yahoo...

Yahoo 1Q profit rises, Microsoft lurks

Plot Thickens in Yahoo-Microsoft Drama - APNews on LiveVideo

Yahoo's last-ditch efforts to avoid a takeover by Microsoft appear to be setting the stage for a more...dramatic finale featuring a rich cast of Internet and media stars...

Plot thickens in Yahoo-Microsoft drama

Adding Backgrounds on Your Social Networking Site

In this video learn how to put animated backgrounds on your social networking site of choice...

Animated Backgrounds - Bigoo

Check out: http://www.bigoo.ws/ for more cool stuff!

Video: SES New York 2008: Web On! Apply Directly to Your Site

Having trouble getting search traffic to your Web site? If so, WebProNews may have the answer with their very own Web On. If that doesn’t work, then you most definitely need to tune in all next week for complete coverage of the Search Engine Strategies Conference in New York March 17-20, only on WebProNews...



Access more WebProNews SES New York 2008 videos here:
http://videos.webpronews.com

Google Sites: 'An Edit Button For The Web' - APNews on LiveVideo

Video: Google, already the world's most popular spot for finding Web sites, is aiming to become the go-to place for creating Web sites too...

Google Sites: 'An edit button for the Web'

Search Engine Optimization - SEO Best Practices - Sharkle.com

In This Video: Steve Wiideman discusses search engine optimization (SEO) best practices as they apply at the website level and webpage level. Learn what search engine optimization experts really do in terms of SEO in this informative search marketing video on SEO best practices.

Web 2.0: Is Video Choking the Web? - LiveVideo

The growing popularity of online video has driven a traffic increase that's putting strains on service providers. To deal with it, they have had to make subtle and secret changes to the way they convey Internet traffic.

Web 2.0: Is video choking the Web?

Social Bookmarking and Tagging - LiveVideo

PR Newswire's Director of Emerging Media Michael Pranikoff narrates this Video tutorial on social bookmarking and tagging. Learn how to navigate through more... social bookmarking sites like Del.ico.us which enable you to share information among your peers, learn how others are tagging your information and more...

Social Bookmarking & Tagging

How To Add Favicons To Websites - from LiveVideo.com

Watch the following Video and discover just how easy it is to add a Favicon to your Website or Blog..

How To Add Favicons To Websites

Making a Favicon - Watch Video from LiveVideo.com

Watch the following Video on how to make your own Favicon for your Website or blog using free graphics software...

Making a Favicon

How to Create a Podcast - Video from WebProNews

At the beginning of the millennium, Podcasting started to hit the masses. But now it seems almost necessary to have a Podcast for your marketing plan. Well at least that’s what Creator and Podcaster of podchick.com and skydivergirls.com, Kayeffcie Blanchette said to us in an interview. WebProNews takes a look into how to start a Podcast. Besides Kayeffcie, we talked with Owner of NeO1SeO.com, David Brown, Chief Technology Officer for ToolBarn.com, Brian Mark, and President of Podfactory.net and Podcaster of YogAmazing, Chaz Rough. If you would like to learn several helpful tips from Kara Ratliff on how to start a podcast, keep watching WebProNews.

Website Checklist with Jill Whalen - WebProNews Watch Video

Founder and CEO of High Rankings and Co-Founder of SEMNE, Jill Whalen talks with WebProNews about site navigation and menu’s. She gives us tips and a checklist of what you should incorporate into your website. For example, make sure to do keyword research to figure out the key phrases that you want to implement on your page. Whalen also gives us some insight as to what not to do to your website. For other tips from Whalen as reported by Kara Ratliff, keep watching WebProNews.

SEO Video Tip: 30 Video Sharing Search Engines

Here are 30 SEO Valuable Video Sharing Search Engines...

1. YouTube
   YouTube is the king of the video sharing sites, it has more users and videos than the others. Any video you can think of it probably already on YouTube.
   
   
2. Google Video
   Since Google bought YouTube, Google’s Video player is mainly used for for-pay content like TV shows. Also there is a search here that indexes all of the video sharing sites on the internet (well, most of them).
   
   
3. Blip.tv
   Blip.tv is the perfect video sharing site for video podcast makers. It’s designed to let them easily upload all types and qualities of media and then send them to their feed for the users. They also let you add ads to you video so you can make some money.
   
   
4. Ourmedia
   A great site where you can upload audio, video, images, and text and share them with the world. The OurMedia community contains over 100,000 members.
   
   
5. Veoh
   Watch long form, television quality content and publish your own videos.
   
   
6. DailyMotion
   Video sharing platform with multiple video search options. You can join groups of people who publish videos based on a common interest.
   
   
7. Metacafe
   A site that helps you discover the best videos through a community that filters, reviews and rates new videos every day.
   
   
8. UnCut
   Video uploading and sharing community by AOL. Embed all the videos you want in your blog.
   
   
9. ClipShack
   video sharing community that allows you to upload video clips, make friends, keep a collection of your favorite videos and comment on clips.
   
   
10. 5min
    Video sharing site with a particular vision: collecting videos that can visually explain anything in 5 minutes.
    
    
11. Brightcove
    Search, click and watch. Music videos, news, travel, recipes, adventure. Thousands of channels, including the best in online video.
    
    
12. Viddler
    Viddler lets add tags and comments to video that will show up at specific times. It also has unique features like flickr and twitter integration.
    
    
13. Revver
    The first video sharing site that provides users with the possibility to earn money from the videos they upload.
    
    
14. Vimeo
    Vimeo is a video sharing site that has an emphasis on it’s users. The video’s you find there are more likely to be home movies or shorts by aspiring film makers, and also a lot of lip dubs.
    
    
15. Yahoo Video
    Yahoo’s version of online video. Similar to Google video, but done the Yahoo way.
    
    
16. HelpfulVideo
    Share your knowledge and skills with others for free or little charge via video clips.
    
    
17. BroadbandSports
    A video sharing site specifically for sharing sports related videos.
    
    
18. Travelistic
    A video sharing site that allows users to post video content specific to travel.
    
    
19. Livevideo
    Video sharing site that lets you create personal channels. Upload your own videos and share them with the world.
    
    
20. Kewego
    A video sharing network where you can upload your own videos and view videos by others.
    
    
21. Godtube
    It’s a Christian version of YouTube. All things Christian welcomed.
    
    
22. Coull.tv
    An interactive twist to video, this site allows you to view video and add interactive elements to it by using your mouse.
    
    
23. Mediabum
    Video sharing site focusing on funny videos.
    
    
24. VMIX
    Another video sharing website; All content is screened, so be sure everything you upload is legit.
    
    
25. Grouper
    Video sharing site with a big selection of content; enables you to create playlists and easily upload videos to MySpace.
    
    
26. Break
    Break is a video site and more for comedic based content.
    
    
27. Videosift
    a Digg-like site which lets you submit, vote, and comment on videos.
    
    
28. GeeVee
    GeeVee is a video sharing site specifically for sharing videos of game play in video games.
    
    
29. Stage6
    A video site that uses the Divx player so you can upload High Definition video, of course this also means longer upload times, and you need DivX support (usually a browser plugin).
    
    
30. Tube Battle
    vote for the best videos, organized by category.

Happy Viral Video Marketing!

Success Tip: Top 12 SEO Resources and Tools...

Here are 12 VERY Useful SEO Resources and Tools...

1. Beginner's Guide to SEO:
http://www.seomoz.org/beginners.php

2. Search Engine Ranking Factors:
http://www.seomoz.org/articles/search-ranking-factors.php

3. Page Strength Tool:
http://www.seomoz.org/tools/page-strength.php

4. Social Media Marketing:
http://www.seomoz.org/blog/social-media-marketing

5. Best Practices for URLs:
http://www.seomoz.org/blog/11-best-practices-for-urls

6. Google Algorithm Analysis:
http://www.seomoz.org/blog/a-little-piece-of-the-google-algorithm-revealed

7. Increase Blog Traffic:
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic

8. SEO/SEM Glossary:
http://www.seobook.com/glossary/

9. Search Engine Algorithm Comparison:
http://www.seobook.com/relevancy/

10. Link Popularity:
http://www.seobook.com/archives/001792.shtml

11. Yahoo Site Explorer:
https://siteexplorer.search.yahoo.com/

12. Google Webmaster Guidelines: http://www.google.com/intl/en/webmasters/guidelines.html

Good Luck!

Watch The Video from WebProNews: Organic SEO vs. PPC?

WebProNews looks into the issue of what type of optimization is best, organic search engine optimization or pay-per-click advertising. We talked with Executive Chairman and Co-Founder of Didit.com, Kevin Lee, owner of Shoemoney Media Group Inc., Jeremy Schoemaker and Executive Vice President from SiteLab, Dana Todd. Find out which works better for your site and what to look at before making the decision to use organic or PPC. For more information on what organic search is or what PPC is, keep watching WebProNews.

Watch Video: SEO Experts Talk Strategy as Seen on WebProNews

WebProNews takes a look at what you need to do to begin optimizing your Web site for the search engines. We talked to several experts in the SEO market including Rand Fishkin of seomoz.org, Brian Mark of toolbarn.com, David Brown of Top SEO Consultants, and Eric Enge of Stone Temple Consulting. All the experts give tips on what to do and what not to do in SEO. Find out what they have to say, only on WebProNews.

Watch The Video: Social Networking Meets Reality?

Moving along in the social networking craze, LifeAt.com and MeetTheNeighbors.org offer a way to get to know your real neighbors in your apartment building or your neighborhood. WebProNews’ spoke with Chief Operating Officer for LifeAt, Matthew Goldstein and Creator of MeetTheNeighbors, Jared Nissim about the two companies. For more information on the two social networking sites, keep watching WebProNews.

SMX Social Media, NYC 2007: Watch Video of Stephan Spencer of Netconcepts

Founder and President of Netconcepts, Stephan Spencer gave WebProNews an insight into Wikipedia before his session at SMX Social Media 2007 in New York City. His session, titled Wikipedia, Yahoo Answers and Answer Sharing gave the audience the opportunity to learn a few things about how to use Wikipedia to edit information and so on. Spencer discusses what direction he thinks Wikipedia is moving towards. For all of this and more from SMX Social Media 2007, keep watching WebProNews.

Helpful Firefox Add-ons for Web Marketing and SEO...

I Highly Recommended You Check out the Following SEO Firefox Add-ons:

SeoQuake 2.0.10
Seoquake is a Mozilla Firefox extension aimed primarily at helping web masters who deal with search engine optimization and internet promotion of web sites. Seoquake allows to obtain and investigate many important SEO parameters of the internet...

SEOHAND 0.0.4
The add-on is used as an extension for the site http://www.seohand.com. It activates when the working area of the site in the location bar. The area gives to user opportunity to identify Google ranking for his sites. This operation does this add-on.

MetaTags 2.3.5.2
This sidebar displays page meta-information (metatags, links, etc.) Has automated search engine submission menu. Features include: Watches currently loaded Web page and automatically updates the sidebar. Displays metatags, links, language, base...

SEOpen 0.8
Provides some basic tools to help with search engine optimization. Including google backlinks, yahoo backlinks, PageRank check, http header viewer, and more. All features are available by right-clicking on an open area of a web page, or by using...

ALL NEW:
LinkedIn Companion for Firefox 3.0.1
LinkedIn is an online network of more than 10.5 million experienced professionals. LinkedIn helps you be more effective in your daily work and opens doors to opportunities by helping you develop and manage your network of business...

Barry Diller's IAC Revamps IWon.com

As Seen On The Associated Press...

NEW YORK (AP) — IAC/InterActiveCorp, the Internet company controlled by media mogul Barry Diller, plans to relaunch its iWon.com Web site Monday with new games, more prizes and plans to add social networking functions.

The site also now incorporates a search toolbar that links iWon users to the company's Ask.com search engine. Diller has made growing Ask a priority and pledged to use the search engine as "the glue" to bring together IAC's myriad Internet businesses, which include LendingTree, Citysearch, Evite, Zwinktopia and others.

IWon's relaunch brings a relic of the dot-com era into the era of social networking, as the popularity of MySpace and Facebook have changed the way people use the Internet.

The site will eventually offer social networking features such as the ability to build personal profiles, chat and use Facebook widgets, iWon Vice President Tim Allen said.

After its 1999 launch, iWon was bought by AskJeeves, then based in Emeryville, Calif., which was taken up by IAC. It has since developed into a portal, trying to draw visitors with a wide-ranging set of features outside of online games, such as news, TV and movie listings and sports scores.

The new site design will focus primarily on casual games, a growing area that Allen says is now the third most popular reason people go online. The site will still offer its $1 million annual sweepstakes and will start to give away $10,000 a day during the week and $1,000 a day on weekends.

He said too few users were winning prizes on the old site, so the new version is designed to give away millions of dollars each year to thousands of users.

"It's like being in Vegas, only without the risk," he said.

Beginning Monday, visitors can play games such as mah jong, blackjack, poker and solitaire as well as instant win games such as Spin2Win. The new site has more than 70 games, up from 10, and there are plans for a total of more than 150 games by the end of the year. iWon estimates there are now 217 million people who play casual games online.

Since its 1999 launch, iWon has given away more than $70 million in cash and prizes, with its biggest draw the $1 million yearly sweepstakes.

IAC also recently relaunched its Pronto.com shopping Web site with an eye toward capitalizing on social networking. Its new tagline is "shopping gone social."

6 Effective Web Design Success Tips to Keep in Mind!

Here are Six Effective Web Design Success Tips for YOU to Keep in Mind when Designing a Search Engine and User Friendly Website:

1. Website Colors
Dark colors are generally a bad idea to use on a website as they appear gloomy. Try using light colors with a few strong colors to support it.

2. Load Speed
Keep your pages load time as fast as possible - people don't want to wait a whole minute just to load each page.

3. Site Navigation
Navigation. Keep your navigation accessible to your user where they can instantly have access to your site's content.

4. Consistency Throughout
Keep your layout and presentation consistent through your whole website. Always keep your navigation links at the same place otherwise it may confuse your visitors.

5. Website Width
Keep your website's layout at a fixed width of 780 pixels or use percentages for your site spanning. Everyone has different resolutions and people don't like having to scroll in all directions to view your website.

6. No Flash
Flash animations are nice, but make it difficult for people who don't have flash support and is harder for SE Spiders to crawl your site.

Hope these help!

Webmasters World PubCon Conference 2007 - Coming December 4-7 Las Vegas, NV.

Vegas Baby! PubCon returns to the city that never sleeps, full of energy and excitement.

This year's conference is jam packed with leading-edge sessions and one-of-a-kind presentations. Whether you are a newbie or an anchored old school - there is something big to be learned at PubCon.

WebmasterWorld's Search & Internet Marketing Conference (PubCon) will be held Dec 4-7 at the Las Vegas Convention Center in Las Vegas, Nevada.

Search engine marketers, optimizers, marketing executives, webmasters, affiliate managers, program and channel managers, purchasing agents and affiliates will be in attendance.

Register online early and save. Early signup periods may vary, so please check the registration page for the latest updates.

WebmasterWorld's PubCon History
It's that old the whole is greater than the sum of its parts thing all over again. PubConferences work because of one desire: to meet the folks you've read and heard about in forums and online news stories. The roots of PubConference stretch back into the late 80's when we held user group meetings around the then-called Power Elite BBS. Over the years, we have transformed and modernized the event to service the needs of the community and reflect worldwide changes.

• PubCon Vegas Workshops:
  http://www.pubcon.com/sessions.htm
  

• View Exhibitors & Sponsors 2007:
  http://www.pubcon.com/exhibitors.htm

• View Conference Speakers:
  http://www.pubcon.com/bios/
  

• PubCon Blog:
  http://www.pubcon.com/blog/
  

I love attending this conference I hope to meet you there!

comScore Media Metrix Releases Top 50 Web Rankings for August

Education-related Sites Jump as Students Go Back to SchoolSports/Outdoors Sites Experience Gains as Fall Sports Season Kicks OffMega Millions and Powerball Jackpots Drive Traffic to Lottery Sites

As Seen On PrNewswire.com and CNNMoney.com --
comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties for August 2007. Education-related sites had a strong presence in this month's rankings as schools and universities across the country began another academic year. August also saw traffic increases to lotto/sweepstakes sites as lottery jackpots reached near record highs. Humor sites gained on the strength of Comedy Central's spike in traffic, and sports/outdoor retail sites grew in anticipation of the fall sports season. Read more...

Read the FULL release and SEE the Full List of Top 50 Rankings at: http://money.cnn.com/news/newsfeeds/articles/prnewswire/AQTU16518092007-1.htm

Yahoo Invites Us Into Mash, Its New Social Network - As Seen on TechCrunch

A little more than two months after TechCrunch first reported rumors about Yahoo’s new social network Mosh, the company has given us a preview of a social network with a slightly different name: Mash.

The service includes features common to Facebook, MySpace, and My Yahoo. You can load a set of modules onto your profile page and move them around drag-and-drop style. The modules include Flickr RSS, Ego Boost, Common Friends, MyMoshLog2, Blog Module (RSS 2.0), Asteroids, Astrology, PimpMyPet, Hover, Kaleidescope, Guestbook, and My Stuff.

The modules gallery also states that “in the coming months we’re going to open up our module development platform to 3rd party developers,” which suggests that Mash will be following in Facebook’s footsteps at least to some extent (it will be interesting to see whether there will be canvas-like pages, too).

Read the FULL article at: www.TechCrunch.com

Comscore Releases Video Study - Watch it Here...

Comscore released a July 2007 study involving video usage on the web. Google video sites came in at number one, while YouTube hosted 37% of Internet users. WebProNews took this information to the streets to find out what drives people to watch videos. For the results of the study and more details of the story, keep watching WebProNews.

Resource: http://videos.webpronews.com

Webcast of Internet Terms On Demand

Watch Erin Jansen, author of "NetLingo The Internet Dictionary" and founder of NetLingo.com, as she explains Internet terms and brings online jargon to life:

Resource: http://www.netlingo.com/video.cfm

How to Create a Higher Page Ranking - Watch The Video from WebProNews...

How to Create a Higher Page Ranking… Watch the Video...

WebProNews talked with Eric Dytzel from NoviceSEO.com about a blog posting called “How I Went from 600 to 14 on Google in 100 Days.” He discusses the tips he found while researching SEO. We also talked with Aaron Wall from SEOBook.com and John Chow from JohnChow.com about tips to try when looking to gain page rankings. For more details, keep watching WebProNews.

5 Must Have Online Resources for Web Marketers...

Here Are Five More Great Must Have Online Resources, Don't Forget to Bookmark Them You Will Be Glad You Did...

1.) All-in-One List of Search Engines Pandia Powersearch is our all-in-one list of search engines and directories. Search the Web using the search form above, or select one of the categories below to find the best Internet search tools. http://www.pandia.com/powersearch/index.html

2.) Word of Mouth Marketing Association - WOMMA - News & Blogs Overview. Word of Mouth Marketing Association is the official organization for the viral, blog, buzz, evangelism, influential, consumer-generated-media and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth and word-of-mouth marketing. http://www.womma.org/news-blogs/

3.) NetLingo The Internet Dictionary: Online Dictionary of Internet Terms, Acronyms, Text Messaging - NetLingo is a Google Top 1000 Website http://www.netlingo.com/

4.) Search Engine Land: 100% Organic Archives - 100% Organic covers SEO and issues related to being listed in the free, natural or "organic" listings in search engines. Columnists write about optimization techniques, duplicate content and potential spam issues, how to submit to search engines and more. http://searchengineland.com/lands/100-organic.php

5.) EMarketing Talk Show Free Internet Marketing Podcasts Covering SEO, PPC and Other Search Marketing Topics! Free Internet Marketing Podcasts and Training Covering SEO, PPC and Other Search Marketing Topics with interviews from Internet marketing experts on how to position your website in the search engines and marketing it online. http://www.emarketingtalkshow.com

Happy Marketing!

Facebook Open To The World - Watch The Video!

Check Out This Video About Facebook's New Open Search... Very Interesting!

Highly Recommended Keyword Research Tools...

Here are Some Excellent Keyword Research Tools I Highly Recommend for ALL Marketers...

Overture Keyword Selector Tool:
http://inventory.overture.com/d/searchinventory/suggestion/
This is a good first step to generate a basic keyword list of phrases containing the actual term you entered. Yahoo! has indicated that the search numbers are old and inaccurate so don’t count on exact numbers. However, it’s a useful tool to determine if a keyword is being searched for at all.

Good Keywords: (Free Download)
http://www.goodkeywords.com/
This free download for Windows users is similar to the Overture Keyword Selector Tool. It also has a feature that identifies common misspellings of words.

Google AdWords Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal
Enter a search term or terms into the ‘Keyword Variations’ section, and you'll be shown other keywords that contain that term or are related to that term (synonyms). You can then sort keywords in terms of search volume popularity on Google. Google does not provide actual number of searches.

You can also use the ‘Site-Related Keywords’ section of the tool to identify the keywords of an existing web page by entering the page URL.

Wordtracker Free Keyword Suggestion Tool:
http://freekeywords.wordtracker.com/
Wordtracker has a robust fee-based keyword tool that’s popular among the SEO crowd. In addition, this free tool is useful for building a list of synonyms. Enter a search term and you'll be shown 100 potential keywords related to (and including it), ranked by daily popularity. You can also sign up for the free trial of the paid version (recommended) to dig deeper into related keyword terms. This is a great way to identify secondary keyword phrases.

Microsoft AdCenter Labs Keyword Group Detection Tool:
http://adlab.msn.com/contextSim/Default.aspx
This tool will also build a list of synonyms.

Trellian Free Search Term Suggestion Tool:
http://www.keyworddiscovery.com/search.html
This tool provides synonyms as well and is very similar to Wordtracker’s tool above except that it ranks the keywords by annual searches as opposed to daily searches.

Bruce Clay’s SEO Tool Set Traffic Check:
http://www.seotoolset.com/cgi-bin/checktraffic.cgi
Use this tool to produce an estimate of daily search activity for a specific keyword phrase across the major search engines broken down by Google, Yahoo and MSN. This one will provide actual numbers (but they are still estimates).

SEO Book Keyword Suggestion Tool:
http://tools.seobook.com/general/keyword/
Provides aggregated data from the free Overture, Google and Wordtracker tools listed above.

What is Social Media Marketing?

I Get This Question Everyday: What is Social Media Marketing?

Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube, Facebook and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service.

Most online communities don’t welcome traditional direct or hard sell techniques so an effective SMM campaign will require more finesse to execute properly. SMM campaigns must be targeted to the community you want to reach with a message that appeals to them. Some common ways of achieving this are with authoritative information, entertainment, humor or controversy.

SMM is related to other online marketing such as Search Engine Optimization, Search Engine Marketing, Viral Marketing, Word of Mouth Marketing, and Social Media Optimization. Many believe Social Media Optimization (SMO) takes a passive role in establishing the framework for different social sites to connect themselves. Others feel SMO is taking the principles of SEO and applying them to social websites. SMM takes a more active planned role directing, influencing or suggesting community members create and connect the content.

Resource: http://en.wikipedia.org/wiki/Social_media_marketing