The place where Web Marketing Specialist, Marci Rosenblum shares her knowledge, observations, news and ideas on how to have an Effective and Successful Cross Platform Marketing Plan and Web Presence!
Thursday, February 22, 2007
Simple and Easy - Business Networking Tips!
As I walked into the reception area and noticed several people of all ages mingling looking at his art, talking, sipping wine and eating cheese.
I saw a perfect networking opportunity all around me...
The first thing I noticed were people saying hello, introducing themselves to each other and the first question was "so what do you do for work"?
Is that not the perfect question? Now that opens the door for you to make that connection about what you do and who you are!
Within one minute you can accomplished these 3 things:
1. Make a connection with that person (introduction).
2. Hand out a business card.
3. Deliver a 30 second Elevator Speech about your business.
If you think about this, every place you go can become a great networking opportunity and you can have fun while doing it!
You never want to miss a chance to be able to meet new people and get the word out about yourself and your business, you just never know who you might meet, and who you are handing your card to!
Good Luck!
Monday, February 19, 2007
Three 5 Star Marketing Book Recommendations...
1. Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Book Description...
Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect.
Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's-even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.
2. Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity
Book Description...
A company’s identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.
3. Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits
Book Description...
This common sense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.
Check them out and let me know what you think!
Sunday, February 18, 2007
Web Page Meta Tag Tips...
The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some Search Engine’s. The “description” is what most Search Engine’s use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords, words of advise... DO NOT just repeat all of them in your “meta tag description”.
Have Questions?
Contact: www.TheWebSuccessCoach.com
Saturday, February 10, 2007
Very Cool Google Language Tools...
Check out the Google Translator Tool all you need to do is type in the translate box what you want Google to translate for you, then you select the language you want the phrase or ad text to be translated to and it does it for you.
Very Cool Tool, Thumbs Up Google!!
Check out this page for all the great Google Tools: http://www.google.com/intl/en/about.html
Thursday, February 08, 2007
Choosing The Proper Shopping Cart For Your Biz...
There are so many different Online Shopping Carts out there, which one is right for you? The truth is no one can tell you which cart or version of a cart is perfect for your business. Only you know your business like you know your business, but we can help you narrow down the field based upon which options you decide you need for an effective internet business. When evaluating different carts, you should keep three things in mind as criteria for selection: costs, functionality, and ease of use.
1. Cost – There is a range of different pricing for online shopping carts. The main difference across all carts is if they have a one time fee, or an ongoing monthly or per transaction fee. Evaluate these options based on the architecture of your business model. It may be better to have monthly fixed costs, rather than upfront fees or vice versa. Be sure to familiarize yourself with any contract terms before you commit to a cart.
2. Functionality – Each internet business has different functional requirements. A site that sells software via downloads will not need a shipping cost calculator in their cart, and similarly a site selling Beanie Babies will not need a digital download function in their cart. You can use CartCompare.com’s Cart Functions page to research the different available options. This should help you decide which functions best suit your particular business needs.
3. Ease of Use – Everyone has a different level of computer skill, and different carts may frustrate or confuse based upon that level of skill. There are carts that offer a minimum of different options and functions that are perfect for users that may not feel comfortable with a multitude of options, but these same carts would frustrate a more advanced user due to the lack of options. The opposite could be said about the more complex carts. Use the guide on the cart comparison page or visit the cart’s homepage to determine if the cart is right for your level of computer skill.
Friday, February 02, 2007
5 Search Engine Optimization Terms You Must Know!
1. HTML
Short for HyperText Transfer Protocol, the underlying protocol used by the World Wide Web. HTTP defines how messages are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands. For example, when you enter a URL in your browser, this actually sends an HTTP command to the Web server directing it to fetch and transmit the requested Web page.
2. Meta Tag
A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.
3. RSS
Short for RDF Site Summary or Rich Site Summary, an XML format for syndicating Web content. A Web site that wants to allow other sites to publish some of its content creates an RSS document and registers the document with an RSS publisher. A user that can read RSS-distributed content can use the content on a different site. Syndicated content includes such data as news feeds, events listings, news stories, headlines, project updates, excerpts from discussion forums or even corporate information.
4. Site Map
A hierarchical visual model of the pages of a Web site. Site maps help users navigate through a Web site that has more than one page by showing the user a diagram of the entire site's contents. Similar to a book's table of contents, the site map makes it easier for a user to find information on a site without having to navigate through the site's many pages. Also, in SEO, a site map can make it easier for a search engine spider to find all a site's pages.
5. Spider
A program that automatically fetches Web pages. Spiders are used to feed pages to search engines. It's called a spider because it crawls over the Web. Another term for these programs is webcrawler.
Because most Web pages contain links to other pages, a spider can start almost anywhere. As soon as it sees a link to another page, it goes off and fetches it. Large search engines, like Alta Vista, have many spiders working in parallel.
Have Questions?
Visit: Ask The Web Success Coach
Thursday, January 25, 2007
Another Great SEO Copywriting Resource...
Resource: www.copyblogger.com
While the reaction to your content off-page has become the critical determining factor when it comes to search engine rankings, your targeted keyword phrase should still appear on the page itself. And while there’s little consensus in this area, having your keyword combinations appear throughout the page copy generally helps search engines further identify the relevancy of the page for those keywords.
The good news is, copywriting best practices can create compelling, engaging content that also contains repeated keywords and phrases. You never want to sacrifice readability in the pursuit of rankings, but given that links are more important than on-page keyword repetition, you should never have to.
Here are a few tips for keyword integration in your copy:
1. Titles
The most important place your keywords should appear is in the title tag of the page. The nice thing about blogging software is that your post or page title will be automatically transformed into both title tags and either an H1 or H2 heading tag as well. Remember, your headline should wrap your keywords in a pithy promise that perfectly communicates what the content has to offer.
This is great information...
Read the other 5 tips now at: http://www.copyblogger.com
Wednesday, January 24, 2007
Coming Soon! Google Measure Map For Blogs...
Measure Map provides free, easy stats for your blog.
Measure Map helps you understand what people do at your blog,
and what influence you are having on the world.
--> Easily navigate the numbers that matter
--> Track links to see who sends you traffic
--> Find out what people do at your site
--> Setup is a breeze — it only takes a minute
Read more at...
http://googleblog.blogspot.com
Tuesday, January 23, 2007
Have you checked out Second Life?
Second Life is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 2,881,395 people from around the globe.
From the moment you enter the World you'll discover a vast digital continent, teeming with people, entertainment, experiences and opportunity. Once you've explored a bit, perhaps you'll find a perfect parcel of land to build your house or business.
You'll also be surrounded by the Creations of your fellow residents. Because residents retain the rights to their digital creations, they can buy, sell and trade with other residents.
The Marketplace currently supports millions of US dollars in monthly transactions. This commerce is handled with the in-world currency, the Linden dollar, which can be converted to US dollars at several thriving online currency exchanges.
Check out www.SecondLife.com today!
Highly recommended by: MarciDesign
Saturday, January 13, 2007
What is Link Popularity?
What is Link Popularity?
Link Popularity refers to the number of links pointing to your site, from other sites on the web. The Search Engines consider your site important and rank it higher if several other sites link to your site.
The History of Link Popularity and PageRank
History behind Link Popularity and Google PageRank
Web, by its very nature is based on hyperlinks, where sites link to other prominent sites. If you take the logic that you would tend to link to sites that you consider important, in essence, you are casting a vote in favor of the sites that you link to. When hundreds or thousands of sites link to a site, it is logical to assume that such a site would be good and important. Taking this logic further the Google founders, Sergey Brin and Larry Page formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They evolved a formula called PageRank (named after its founder Larry Page ) where the algorithm would count the number of sites that link to a page and assign it an importance score on a scale of 1-10. More the number of sites that link to a page, higher its PageRank.
Google's PageRank is important because it is one of the primary off-page factors that influences your page's ranking in the search engine result pages.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
For more information on Google PageRank, go to...
http://www.google.com/technology/
http://www.google.com/webmasters/4.html
Read the rest of this article now at: www.site-reference.com
Wednesday, January 10, 2007
How Do Search Engines Index Websites?
Indexing Process of SEO - by SEO Help
While the speculation about search engine indexing process may continue, here is a theory, based on experience, research and clues, about how they may be going about indexing 8 to 10 billion web pages even so often or the reason why there is a delay in showing up newly added pages in their index. This discussion is centered around Google, but we believe that most popular search engines like Yahoo and MSN follow a similar pattern.
Google runs from about 10 Internet Data Centers (IDCs), each having 1000 to 2000 Pentium-3 or Pentium-4 servers running Linux OS.
Google has over 200 (some think 'over 1000') crawlers / bots scanning the web each day. These do not necessarily follow an exclusive pattern, which means different crawlers may visit the same site on the same day, not knowing other crawlers have been there before. This is what probably gives a 'daily visit' record in your traffic log reports, keeping web masters very happy about their frequent visits.
Read the rest of this article now at: http://www.site-reference.com
Tuesday, January 09, 2007
Fine-Tuning Local Search for 2007
Small businesses may soon be able to target their online ads to prospective customers who are within a few blocks of their shops - by Jeffrey Gangemi
Karl Murphy, president and co-owner of Carolina Auto Spa, a car wash and automotive detailer with two locations outside Raleigh, N.C., says his business depends on impulse decisions—no one makes an appointment to wash a car. So the company’s entire $4,000 to $5,000 monthly advertising budget is devoted to inspiring high-income prospects in the immediate vicinity to pull in and drop some coin. “Car washes live or die within a five-mile radius. If you put a [compass] and draw around my site, that’s where I advertise,” says Murphy. “My best friends 24 miles away won’t wash at my car wash—and I’d let them do it for free.”
A few months ago, Murphy started spending about $300 a month on Google (GOOG) and Yahoo! (YHOO) pay-per-click advertising. Murphy says the pay-per-click model works reasonably well for his business but it “would be much better if it had more specificity of location.” That way, Murphy says he could target more of the impulse purchasers—real estate agents and other “wired” professionals—who may not live in his area but are there for business with time to kill between appointments.
Read more at: www.BusinessWeek.com
Monday, January 08, 2007
Have You Heard About Link Manager Plus?
Building link popularity is a vital part of any internet marketing strategy.
Google and other major engines rank your website based upon how "popular" your website is, i.e. how many reciprocal link partners you have. Popularity on the internet is defined as how many links or "votes" that you have for your website. Its a fact that websites with higher link popularity get higher rankings.
Building link partnerships is one of the most difficult aspects of any internet marketing campaign. Link Manager Plus turns the tables and allows you to effortlessly add and manage reciprocal link partners on your website. Why spend thousands of dollars on temporary marketing campaigns when you can achieve permanent search engine popularity and indexing through LINK POPULARITY.
I highly recommend you check out this link building tool!
Saturday, January 06, 2007
Online Sales Reach $102B in ‘06, Holiday E-Commerce Nears $25B
For the full year 2006, online retail spending (non-travel) reached $102.1 billion, a 24 percent increase from 2005, and online holiday (Nov. 1-Dec. 31) e-commerce accounted for $24.6 billion, up 26 percent from last year, according to comScore Networks.
“2006 was certainly an exceptional year for online retailers as e-commerce spending eclipsed $100 billion for the first time,” said Gian Fulgoni, chairman of comScore Networks. “The online holiday shopping season of course played a vital role in the year’s success.”
Twelve days during the two-month holiday season broke the $600 million mark for e-commerce spending. Just six days in 2005 reached $500 million in online sales, with the top day registering $556 million (Monday, December 12, 2005).
Wednesday, Dec. 13, marked the heaviest online spending day of 2006 with $667 million, followed by Monday, Dec. 11 ($661 million) and Monday, Dec. 4 ($648 million). Cyber Monday (Nov. 27) was surpassed 11 times during the subsequent weeks of the holiday season.
Read more at: www.MarketingVox.com
Sunday, December 31, 2006
Having GOOD Title Tags in YOUR Website is a Must!
Title Tags are VERY Important...
The "title tag" in your website HTML is the phrase you choose to name your site. The general rule in framing your title is: 'what's right for people is generally wrong for search engines'. Essentially, you should try to incorporate your major key phrases into the "title tag". Just make a list of them and try to incorporate them in the title. The fact is it really doesn't matter whether your site title is a million miles away from your own name, or the actual name of your business. It's simply a device for gaining the attention of the robots.A title tag can contain up to twenty words; but more doesn't mean better. Eight to twelve well chosen words is more than sufficient. For best results, the first (short) phrase of the title tag should be geared towards the human reader, while the remainder can be key words aimed at the robot. Bear in mind that the search engine will display only the first few words of the title tag anyway.
Click this link to learn more about: How Web Search Engines Work.
Friday, December 22, 2006
Online Shopping Breaking Records...
Am I surprised with this report?... No! not at all...
Nielsen//NetRatings announced today that the total number of visits to the Holiday eShopping Index grew 20 percent year over year, from 459.5 million to 551.6 million in the week ending December 17th.
The popularity of online holiday shopping has been predicted to increase this year as patrons prefer shopping at home to the hustle and bustle of department stores. In Pricegrabber's 2006 consumer report conducted in October of this year, 92 percent of respondents said they expected to shop and buy more online this year than last year.
The top four online shopping days this year have exceeded 30 million unique users with three of those four days falling within the week ending December 17th. The first day to reach the 30 million threshold was the Wednesday after Thanksgiving, November 29th.
Read more at: http://www.imediaconnection.com/news/13026.asp
Tuesday, December 19, 2006
New GeoKeywords Generator Tool Rocks - Thanks to Armand Morin!
How Exciting, this Geo Keywords Tool Is Awesome!
You Too Can Now Target Your Traffic By City, State and Country! NOT Just In The US... But For 50 Countries Around The World!
This is a Must Have Tool for Local Geographic Targeted Search Marketing!
Thank YOU Armand Morin for this TERRIFIC and BRILLIANT Geo Keywords Generator Tool!
Check out The Video: http://geokeywords.generatorsoftware.com
Friday, December 15, 2006
Have you heard about Search Marketing Now?
Search Marketing Now webcasts combine the most authoritative and actionable education about search engine marketing issues with the convenience of attending online. Check out the FREE WEBCASTS covering topics about search engine optimization, paid search advertising and search marketing in general.
Continue your professional development without leaving the office! http://searchmarketingnow.com/
Check out Danny Sullivan's New SEO Website at...
Search Engine Land:
http://searchengineland.com/
Tuesday, December 12, 2006
Are You Using Google Web Analytics?
Web analytics is the process of analyzing the behavior of visitors at a web site.The use of web analytics helps organizations maximize the value of their Internet marketing efforts. By understanding visitor behavior, organizations can tailor their marketing efforts to attract, retain, and grow the value of customers.
WHY ANALYZE WEB SITE TRAFFIC?
There are many reasons why your organization might want to analyze your web site’s traffic. First, you will want to know whether your web site is attracting visitors and whether the investments that you are making in it, both
in time and in money, are paying off.
Then, you will want to know more about trends on the web site. You need to understand where visitors came from: whether they were referred by a specific search engine, responded to an ad campaign, or used a particular keyword (either pay-per- click or organic). Content developers will want to know which pages and sections are most commonly viewed and how long visitors stay. Your webmaster and IT department will want to see how servers are performing and whether or not visitors are receiving error messages when they access various pages.
Lastly, you should learn as much as possible about individual visitors, including their names, companies, email addresses, telephone numbers, and geographic location so you can leverage this information for targeted content and marketing activities. You will also want to see what each of these individuals did on your web site, such as whether they filled out online forms, made purchases, or if they fall into any other visitor behavior segments that have been defined for your web site.
With Google Web Analytics, you can get the answers to the tough web questions... I highly recommend you look into using this Totally Free Web Analytics Tool.
Learn more at: http://www.google.com/analytics/
Monday, December 11, 2006
Providing A Trusted Online Testimonial Solution...
getting asked about the quality and trust of online testimonials...
http://www.TrustedTestimonials.com
Customers are becoming increasingly skeptical. They need quick ways to identify credible sites from the billions of web pages indexed by the search engines.
Using the Trusted Testimonials seal on your website and link in your emails provides potential customers with instant access to certified testimonials from your satisfied customers. This provides you with instant credibility and puts your trust-building on auto-pilot.
Trusted Testimonials provides the world's first verification service for online testimonials. By collecting, verifying and certifying your testimonials on your site and in your emails, the service helps you build trust with potential customers and close more sales.
Collect, Verify, and Certify Your Company's Testimonials.