Sunday, November 30, 2008
PubCon has something for everyone. It doesn’t just feature SEO, marketing, IT, or social media - it’s a combination of all those and more. In the above video, Brett says how they tried to focus on quality sessions at this year’s show...
Read more at: WebProNews.com:
Friday, November 21, 2008
Time, time, yes I know you don’t have any. Or at least that is what all my clients are telling me when I suggest a Social Media plan to build their reputation and to connect online.
So I thought I would take you through a typical day in the life of a social media user and also a very busy person with a heavy workload. Yes! That would be me.
1. Facebook – Daily avg time: 15-20 minutes. Check out new contacts, read some of the posts, answer an email inquiry and post something myself = The time it take to call one person for business and to answer a couple of emails.
2. Linkedin – Daily avg time: 30-40 minutes. Keep up with connections, answer industry related questions, make new connections = meeting vendors and clients in person, minus the time it takes to drive in LA.
3. Twitter – Daily avg time: 20-30 minutes. 3 posts a day with necessary research. Priceless! I can’t begin to tell you the power Twitter has for business and social relations. If you are on Twitter, follow Starbucks, Jet Blue and see how other corporations are jumping on the SMM bandwagon.
Was that so terrible? Once at work you still have a number of social / networking tasks you have to do to get your work done: phone calls, emails, meetings. How different is Social Media for all this? It is just a point of view.
Learn more about the WebSuccessTeam.com
Tuesday, November 18, 2008
As Seen On: WebProNews Video
We previously brought you a video report in which Bruce Clay made a claim that “ranking is dead.” In the above WPN video, Matt Cutts of Google responds to that assertion. Matt does not completely agree with Bruce that “ranking is dead” but does announce that it is not as important as it once was.
There’s a lot more to SEO than just ranking number one in Google for a key phrase. Since searches based on personalization and localization are becoming more and more prevalent, Matt echoes Bruce’s words that the central focus for SEO’s should be traffic and conversions.
With all these innovations, the game is changing for SEO’s. Matt says they are now marketers and need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEO’s as well. Matt reports how black hat SEO is “getting more malicious” and shamelessly illegal.Watch Video:
Sunday, November 16, 2008
No matter their skill level, anyone familiar with SEO would probably look at a few basic elements of your webpage.
These elements are nearly always the same no matter how big or small the website, and include the following:
1. Title tag
2. Description tag
3. Keyword tag
4. Header Tags
5. Alt Tags
Beyond those basics, they’re going to look at even more…
1. Your sitemap
2. Your robots file
3. Internal links on your pages
4. External links on your pages
5. Page & Image sizes
6. Design / styling issues
7. Server Issues
>> Here's the link:
Hope you find it as useful as I do!