Sunday, November 30, 2008

PubCon 2008 Exceeds Expectations - WebProNews Video

Brett Tabke, the CEO of Webmasterworld, is the man behind the PubConference series. He is responsible for how good or how bad the show turns out. This year’s event has done nothing but receive raving reviews and was the #1 search term on Twitter for several days.

PubCon has something for everyone. It doesn’t just feature SEO, marketing, IT, or social media - it’s a combination of all those and more. In the above video, Brett says how they tried to focus on quality sessions at this year’s show...

Watch Video:

Read more at:

Friday, November 21, 2008

Social Media 1, 2, 3… go from Web Success Team

Really Good Article from Janette Speyer VP, on Social Media Time Management...

Time, time, yes I know you don’t have any. Or at least that is what all my clients are telling me when I suggest a Social Media plan to build their reputation and to connect online.

So I thought I would take you through a typical day in the life of a social media user and also a very busy person with a heavy workload. Yes! That would be me.

1. Facebook Daily avg time: 15-20 minutes. Check out new contacts, read some of the posts, answer an email inquiry and post something myself = The time it take to call one person for business and to answer a couple of emails.

2. Linkedin Daily avg time: 30-40 minutes. Keep up with connections, answer industry related questions, make new connections = meeting vendors and clients in person, minus the time it takes to drive in LA.

3. Twitter Daily avg time: 20-30 minutes. 3 posts a day with necessary research. Priceless! I can’t begin to tell you the power Twitter has for business and social relations. If you are on Twitter, follow Starbucks, Jet Blue and see how other corporations are jumping on the SMM bandwagon.

Was that so terrible? Once at work you still have a number of social / networking tasks you have to do to get your work done: phone calls, emails, meetings. How different is Social Media for all this? It is just a point of view.

Learn more about the

Tuesday, November 18, 2008

Matt Cutts on Changes at Google - WebProNews Video

As Seen On: WebProNews Video

We previously brought you a video report in which Bruce Clay made a claim that “ranking is dead.” In the above WPN video, Matt Cutts of Google responds to that assertion. Matt does not completely agree with Bruce that “ranking is dead” but does announce that it is not as important as it once was.

There’s a lot more to SEO than just ranking number one in Google for a key phrase. Since searches based on personalization and localization are becoming more and more prevalent, Matt echoes Bruce’s words that the central focus for SEO’s should be traffic and conversions.

With all these innovations, the game is changing for SEO’s. Matt says they are now marketers and need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEO’s as well. Matt reports how black hat SEO is “getting more malicious” and shamelessly illegal.

Watch Video:

Sunday, November 16, 2008

FREE SEO Tool I Came Upon at Pubcon 2008 in Las Vegas - Worth Sharing!

I came across this tool while attending Pubcon 2008 in Las Vegas, Nevada last week and wanted to share it on my blog... ( This tool tells you where you stand on each of these things, then it tells you what I think about each of them, and then it provides some recommendations, with a couple of other things thrown in for good measure.

No matter their skill level, anyone familiar with SEO would probably look at a few basic elements of your webpage.

These elements are nearly always the same no matter how big or small the website, and include the following:

1. Title tag
2. Description tag
3. Keyword tag
4. Header Tags
5. Alt Tags

Beyond those basics, they’re going to look at even more…

1. Your sitemap
2. Your robots file
3. Internal links on your pages
4. External links on your pages
5. Page & Image sizes
6. Design / styling issues
7. Server Issues

>> Here's the link:

Hope you find it as useful as I do!

Marci :)