Quadruple Your Visitor Viewing Time!

This article was written by my Colleague Bob Speyer, Co-Founder/President of Web Success Team LLC.

In this article Bob shares 10 “Web-niques” to Quadruple Visitor Viewing Time! Read on...

Field of Dreams
By now you probably have read numerous articles about driving traffic to your web site by implementing some proven techniques, such as SEO (Search Engine Optimization), Keyword Marketing, Google AdSense, Pay Per Click, among others. But how many articles or techniques do you read on “How to keep visitors from leaving a website?” Chances are very few.

The adage, “If You Build It, They Will Come” may work for the movie “Field of Dreams,” but not necessarily in the real Web World. Like in the movie, there has to be a raison d’etre — a reason to keep watching, a baited hook. If you remember, the film featured baseball greats of yesteryear that tapped into the consciousness of the fan, giving people something of value, a need fulfilled or just plain curiosity. They will watch the game/movie transfixed for hours. Read more...

Did You Shop Online This Christmas? I Did!

I did most of my shopping Online this Holiday Season and found it to be a very pleasant experience, so far so good!

I am reading about how many of us bought our Christmas gifts online this year and I am not surprised at all...

There are so many benefits of doing your shopping online, verses offline, here are 5 benefits that I personally experienced:

1. Saved Gas - not having to drive all over to find the perfect gifts.
2. No Crowded Malls or Long Lines - more fun to shop without the crowds!
3. Huge Selections - biggest selection in the world without leaving your home.
4. Great Prices - I found that I actually saved money by shopping online.
5. Less Stress - was able to shop 24/7 on my own schedule, very convenient I did not feel the stress of trying to find the time to get all my gifts in a small time frame!

I hope you had as good of an experience as I did shopping online this year! I will follow up after Christmas with the final results of my gifts being delivered timely!

So far everything has been delivered on time, even early!

Merry Christmas and Happy Hanukkah to all!

14 Days Until Christmas, Did You Thank Your Customers?

Your Customers are the Most Important Part of Your Business this Time of Year and Always...

You must thank your customers for buying from you throughout the year and send them Holiday and New Year Wishes! Tell them how much their business means to you.

Take advantage of this time of year to connect with your customers without asking for a sale, but ONLY just to say Thank You!

This will make your customers very happy :) whether they have bought from you one time or 12 times. It will set the pace for the coming year as you launch new products and services to these same people, and market to them throughout the New Year to come for returning customer sales.

Your Customers Like to Feel Special and Remembered...
Customer relations is the key to a good and successful ongoing business!

Happy Holidays To All!

The Web Success Coach Recommends: A Great Holiday Recipe Website!

Well I am finally starting to think about the Holidays! I was looking for some Holiday recipes with a friend and we came across this really great Recipe Website...

If you are looking to make some special goodies for the Holiday Season, I strongly recommend you visit: http://allrecipes.com "Real Recipes for Real People".

Allrecipes is the world's largest community of home cooks — over 10 million strong and America's favorite destination for everyday and holiday recipes.

The site is easy to use and has some fabulous recipes! The only reason I am sharing this website with you, is because I found it to be very helpful, and thought you might like to check it out for the Holiday season and or your future recipe needs!

Have A Happy Holiday Season!

Have You Seen What The Web Success Team Is Up To?

Kudo's For The Web Success Team LLC...

Web Success Team Launches XM Satellite Radio Online Holiday Product Promotion!

The site is a example of a consumer friendly branding with a good balance of text, graphics, and color selection to easily guide the consumer through the page. The site also has a sampling of the amazing programming choice with XM Satellite Radio. The information is presented in clearly delineated sections to help the visitor make an informed decision with added incentives to BUY NOW (i.e. rebates, extended warranty, accessory options). The Buy Now buttons are strategically placed throughout the site and linked to make a purchase through a client branded shopping cart. Branding a shopping cart with the home page gives the buyer a comfort level that they are purchasing from the sponsor for higher credibility and conversion. Remember, conversion is the key as the buying process can be interrupted at any time. Read more...

Six Effective Web Design Suggestions for 2006

Here are My 6 Suggestions for Effective Website Design in 2006...

1. No Flash
Flash animations are nice, but make it difficult for people who don't have flash support and is harder for Search Engine Spiders to crawl your site. If you use Flash I suggest you contain the flash file within an html static page.

2. Website Colors
Dark colors are generally a bad idea to use on a website as they appear gloomy. Try using light colors with a few strong colors to support it. Using black as a background is a real no no!

3. Page Loading Speed
Keep your pages load time as fast as possible - people don't want to wait a whole minute just to load each page. Limit your graphics, only use images that have to do with your product or service.

4. Easy Navigation
Navigation. Keep your navigation accessible to your user where they can easily and instantly have access to your site's content. Make your site very easy to Navigate!

5. Keep Consistency
Keep your layout and presentation and logo/graphics consistent through your whole website. Always keep your navigation links at the same place otherwise it may confuse your visitors.

6. Website Width Tip
Keep your website's layout at width ranging from 700 to 780 pixels. Everyone has different resolutions and people don't like having to scroll in all directions to view your website. Stick within these widths and you will have no problems!

Using Offline Marketing To Drive Traffic Online!

Email marketing is not the only way to market your online business...

I am going to be blogging a lot in 2006 about Offline To Online Web Traffic Drivers.

If your thinking about all the different ways offline to get the word out about your online business you get a A++!!!!

I am going to be sharing some really cool offline proven strategies with you, that can increase your web traffic bigtime, and bring you in the quality clients you are targeting.

I look forward to sharing these marketing strategies with you starting in January 2006!

5 Tips To Creating Good Website Content...

These 5 website content tips are very important, that is why I am sharing them with you today:

1. Your content must be convincing.
2. You must focus on the benefits.
3. Your sales copy must be clear, concise, and to the point!
4. Your web copy must always be viewed from your visitor’s viewpoint.
5. Summarize your copy in a motivating way, giving your visitor a call to action.

More to come in my next post...

Search Engine Optimization (SEO) How Confused Are YOU?

Why SEO Marketing may be causing you some confusion...

I have been participating in several SEO training programs, conferences, webinars, teleseminars and the list goes on.

Here are 5 of my personal observations on this topic:

1. Businesses are confused on who should be in charge of internet marketing and search engine marketing for their company website(s), and how to qualify this person(s) to work for them.

2. Should SEO services be done inhouse or outsourced? Who ever you use must be qualified, do your research!

3. Most companies have no idea what the term Organic Search Engine Listing means. Go to http://www.marketingterms.com to learn more about web marketing terms.

4. If businesses do not get educated on this (SEO) topic or hire someone who does, they will be blind sided by the competition who are already on top of this SEO stuff and are preparing their sites for the future.

5. Matching the right Keywords with the first 250 words of your website content is one of the most crucial parts of SEO marketing. This has to be done to special google and yahoo guidelines.

I hope these 5 SEO observations help you as you prepare your website and internet marketing plan for 2006!