Wednesday, November 08, 2006

Holiday Season 2006 Online Marketing - Are you Ready?

Successful Holiday Internet marketing campaigns are within the reach of any business, no matter what your budget. By following a few basic marketing tips you can create a cost effective Holiday marketing campaign.

Tip #1 - A Holiday Email Marketing Campaign - Can help you stand out in the crowd. It's all about being on top of your customers' minds and making their lives easier over the holidays. Offer your customers early bird specials, coupons, free shipping, time limited sales and countdown offers through December. Since shipping fees are a major obstacle to online sales, consider featuring reduced shipping at your online store this season.

Tip #2 - Weekly E-zine Sends - Time to breathe life into that current and potential client email list. Read up on your CAN-SPAM laws and get sending. Start now and stay in the forefront of their minds all the way through December.
Be sure to promote your website at all your holiday events, in your E-zine and in any and all ads and marketing pieces that you distribute between now and Christmas. Most important, be sure your site is ready to receive holiday visitors.

Tip #3 - Make the Gift Purchasing Process Convenient and EASY - Offer gift certificates, if you can. Although they can be issued online, many people like to give a physical certificate presented in a special envelope. Offer gift wishlists? Many people shop for themselves and give their loved ones suggestions. Make it easy for them to do it on your site. Categorize your products to make shopping for gifts easier. Use titles like "For Her," "For Him," "Gifts under $50," "Holiday Specials," etc.

I highly recommend you read this article: "Websites Brace for Holiday Shoppers" posted at:

If You Need Help With Your Online Holiday Marketing Campaigns Visit: or

Friday, November 03, 2006

WebmasterWorld PubCon 2006 November 14-17th…

Will I see you in Las Vegas November 14th-17th? I am looking forward to attending this conference for so many reasons…

About PubCon Vegas 2006
Vegas Baby! PubCon returns to the city that never sleeps, full of energy and excitement. This year’s conference is jam packed with leading-edge sessions and one-of-a-kind presentations. Whether you are a newbie or an anchored old school - there is something big to be learned at PubCon.

WebmasterWorld’s Search & Internet Marketing Conference (PubCon) will be held November 14th - 17th at the Las Vegas Convention Center in Las Vegas, Nevada.

Search engine marketers, optimizers, marketing executives, webmasters, affiliate managers, program and channel managers, purchasing agents and affiliates will be in attendance.

PubCon ™ is a wholly owned production of Webmaster World Incorporated.

WebmasterWorld is the leading source for Search Engine and Internet marketing news, best practices and educational events. Founded by Brett Tabke, an early ’80s innovator in running BBS (Bulletin Board Systems), the WebmasterWorld Forum began in 1996 and is now the largest community of online marketing professionals with more than 2 million posts and more than 100 discussion topics. WebmasterWorld Conference and PubCon events are for thought leaders in search engine and Internet marketing professionals to gather to share best practices in the, design, development, promotion and marketing of their businesses and brands.

WebmasterWorld’s PubCon is an educational conference and industry trade show programmed specifically for web professionals and website site owners. Although our center piece is Search Engine Marketing, Whether your primary role is in web site marketing, corporate IT development, or as a technology business management, you will find something of value at PubCon (aka: Publishers Conference). It is also designed to be fun and entertaining with ample opportunity for quality networking.

Topic Areas To Be Addressed and Discussed:

>> Search Engine Marketing, Advertising, and Usage.
>> Website Publishing.
>> Website, domain, and Ecommerce site management.

For more information visit: