Saturday, August 19, 2006

Major Announcement from The Web Success Coach - I am growing like Jack and the Beanstalk!

I am growing like Jack and the Beanstalk... I am proud to announce my new Client: http://www.sponsortech.com. I am now representing Sponsortech Inc. As Director of Marketing & Sales. I truly believe Sponsoring Events and Festivals is a huge Benefit to companies and most importantly it can really help your BRAND Exposure Nationwide.

Sponsortech (in my opinion) is the Perfect Online and Offline Event/Festival Sponsorship Solution on the Web!


Sponsortech Inc. is dedicated to providing ALL Types of Brands, Event & Festival Sponsorship Marketing Success Nationwide!

Sponsortech specializes in matching all types of Brands, products and services with appropriate Event and Festival Sponsorship Opportunities within ANY Demographics Nationwide for Targeted Marketing Success.

The Sponsortech.com membership provides SEVERAL benefits, watch for all new services coming in September 2006!

Register and Submit your Event/Festival for FREE today at: http://www.sponsortech.com

Keep updated, check out the blog at: http://www.sponsorevents.wordpress.com

Contact Marci Rosenblum
if I can help you get your BRAND, PRODUCT or SERVICE more exposure by face to face Sponsorship Event opportunities, and our new online membership packages include proven strategies and techniques strickly structured for ROI purposes. More to come...

Email Marci: laieventmarketing@gmail.com

Thursday, August 17, 2006

Why Hispanic Event/Festival Sponsorship is So Important...

Event/Festival Sponsorship will create excitement, reinforce image, product branding and allow you to hand-deliver your marketing message/product face-to-face with your target audience nationwide.

Hispanics are the largest growing minority in the U.S. (more than 41.3 million according to the U.S. Census Bureau - July 2004.

Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.

A new report was just released this week, the numbers are even higher, stay tuned for more on this...


Submit your Event(s)/Festival Listing at Sponsortech.com's FREE Nationwide Resource Directory for More Event/Brand Exposure, until September 1st, 2006.

Wednesday, August 16, 2006

Sponsorship opportunities are now available for The Women’s Building Celebration of Craftswomen.

Nation’s Largest Women’s Fine Crafts Fair to Feature 300 Artisans “Celebration of Craftswomen” to Benefit The Women’s Building Two Weekends: Nov.19-20 & Nov. 26-27; Fort Mason, San Francisco...

For the past 28 years, The Women’s Building Celebration of Craftswomen has allowed Bay Area residents, along with visitors to San Francisco from throughout the world, to discover the work of the nation’s best female artisans and fine artists.

The Celebration of Craftswomen is San Francisco’s largest holiday fine crafts retail fair, and the largest event celebrating the craft of women in the nation. The event is sponsored by and is a benefit for The Women’s Building, a community service center serving women and girls in San Francisco.

The Celebration of Craftswomen draws over 8,000 attendees, receives tremendous media and advertisement exposure, and is regularly written up in numerous northern California newspapers and magazines. With 300 juried artists, the Celebration of Craftswomen is San Francisco’s largest holiday fine crafts retail fair and the largest event celebrating the craft of women in the nation. The event draws a high-end, predominantly female crowd with sophisticated taste.

Corporations that are involved in the arts, are targeting female customers, have an interest in supporting non-profits, or are looking for a new and exciting opportunity for exposure and partnership will find this event to be the perfect way to promote their business.

Sponsorship levels range from $1,000 to $75,000. Depending on the sponsorship level, corporations can receive a package that includes a presentation booth, various forms of logo branding, signage, and sponsorship recognition.

For more information visit: http://www.womensbuilding.org

Sunday, August 13, 2006

Build a Better Online Mousetrap and They Will Not Only Come, but BUY! - Article by: Bob Speyer, Web Success Team LLC.

My Good Friend and Colleague Bob Speyer, President of the Web Success Team LLC. has written this terrific MUST READ Direct Response Marketing article - as seen on BestSyndication.com...

Build a Better Online Mousetrap and They Will Not Only Come, but BUY!

What is Direct Response and why is it so effective?
It is easy to “get lost” on the Internet. Trying to build the better mousetrap online, cheese and all, and not attract the “mouse” is a waste of time and resources. The key to web success is to get measureable results. That’s where the power of Direct Response web development and marketing can help.

Since prospective customers and clients are one click away from the competition, an effective website needs to persuade them to stay and take action. Direct response websites focus on a defined target audience, create the intended mood from the start, and result in accomplishing at least one of three things: obtain a sale, schedule an appointment or collect a name and email address to be used for future outreach and sales opportunities.

With the right direct response website design and techniques, it is easy to turn visitors into buyers and change the way people think about the products and services offered. The interactive techniques used will humanize a website, drive traffic, collect valuable marketing information and generate sales and leads.

The Internet is the most economic and effective way for businesses to communicate. It is important to have a website that works productively! A smart, interactive direct response website positions one ahead of the competition. Prospective customers will have a higher level of confidence because the website focuses on them and their needs, clearly identifies the products or services promoted, and offers the right solution. And they will be willing to pay for it.

11 Proven WEB SUCCESS TEAM Direct Response techniques that will increase visitor viewing time and get more productivity from a website.

1. First Impression — The look and feel of a landing or home page should be immediately digestible in less than 5 seconds. Imagine leafing through a newspaper and an attractive ad or headline catches you eye. Why? Because it grabs your attention and you can relate to its content.

2. Seek the Balance — The landing page should look designed, not over designed. This may be a matter of “Beauty is in the eye of the beholder,” but there has to be substance, not just beauty marks. For example, flash or music elements can enhance, but also annoy. Remember most viewers want to roll up their sleeves and “window-web shop.” They are looking for something. The question is whether it is “your something!”

3. It Speaks! — “Silence is not always golden.” A website with an audio message that is carefully crafted will give your site added personality, engage the viewer and give them more information in that precious 5 seconds of decision time — whether to stay or vamoose. They can even walk away from the screen and still listen to your site!

4. Fresh Is Good — “Today’s news is tomorrow’s fish wrap.” Make certain your content is relevant, concise, crisp. No bloviating. Use sharp headlines, sprinkle in informative sub-headlines that orient the reader and lead them into the text, and use a smattering of graphics or photos to reinforce the image.

5. Break the Mold — Celebrate your differences. What is it that makes you unique from the competition. Your viewers should know up front they came to the right place. Give them a feeling they haven’t experienced before. An out-of-the- box solution. But don’t get too far from the core. Remember Clinton’s move to the center to capture more winning votes! Unless of course your products or services demand an “off-the-wall” solution.

6. Something for Nothing — You should offer a viewer a caveat for just visiting your site (such as a downloadable report, free offer, etc.). And by the way, while you’re giving it away, capture their name and email for further marketing outreach. We call it in direct response web marketing lingo, an op-in. I always like downloadable pdfs, branded with your contact information. That way your branding is on their desktop and they can refer to the article or content, revisit your site, or contact you. You remain a top-of-mind presence on their computer.

7. It’s Not about YOU — Well it ultimately is, but in this web technique, your viewer wants to see “what’s in it for them.” So it is important to address their needs and concerns, to be the solution to their problem. If you make them feel like they can relate to your site, you are half way to a sale or call.

8. Going Somewhere? — Remember, the idea is to engage the viewer and keep them navigating through your site. The navigation should be logical and easy to maneuver. Some nav bar headings should be creative, not just the simple who, what, where and when. For example, instead of putting a special offer only in the body, put a nav that says Limited Time Offer and in a different color to attract their attention.

9. Two Way Traffic — Communication is a two-way street. Give the viewer ample opportunity to communicate with you. Not just “Contact Us.” Rather develop an ASK page that asks them to tell you their biggest single question about… (what ever it is they need answering) or an online survey. You capture their name and email in the process and can email a response to their question or result of their survey. This also helps you build your email list and develop a relationship with that list.

10. Your Alter Ego — The use of testimonials is important for credibility. Call them rave reviews. It gives the viewer some recognition that people are satisfied with your products and services. Use of audio to accompany the written testimonials is also a novel way to present them.

11. The First Step — It is never too late to implement effective direct response web marketing techniques. As in the old Chinese proverb, “The longest journey begins with the first step.” The beauty of the web and web marketing is that it is a fluid environment. See what’s working for your site, revise it, hone it and improve it. Be clear, talk straight and test and track.

Getting Started.
The Web Success Team has helped a variety of businesses and entrepreneurs achieve web success. For more information on how the power of Direct Response Internet Marketing can work for a product or service,
log on to or contact The TEAM at (818) 222-5643 for a complimentary consultation. Tell Bob that Marci, The Web Success Coach sent you, for an extra special discount!

Bob Speyer
President

Web Success Team LLC
23901 Calabasas Road, Suite 1025
Calabasas, CA 91302
(818) 222-5643 Tel
(818) 458-9742 Cel
(818) 222-1642 Fax
www.WebSuccessTeam.com
bob@WebSuccessTeam.com

Thursday, August 10, 2006

Direct Response Marketing to Hispanics Offline and Online!

Why Hispanic Direct Response Marketing Works...
The process of acculturation influences the Hispanic consumer’s perception of direct marketing. While most consumers in the general market dismiss direct marketing materials as junk mail, Latinos — particularly recent immigrants — welcome it as a means of becoming a more informed.
Overall, Hispanic households are 3.5 times more likely to respond to a direct mail solicitation than a non-Hispanic household; 72% say they always read their mail, including direct marketing; 60% of the direct mail sent to homes is in English; 52% of the respondents speak only Spanish in their homes.

Marketing to Hispanics Online…
Like never before, online information is influencing major purchase decisions among Hispanics. Over 60 percent of online Hispanics consider the internet the best information source for making their final brand decisions.

Research has shown that almost half of the adult Hispanic population has internet access at home (44 percent), and nearly 60 percent have access from any location.

Most importantly, half of Hispanics with internet access at home are on broadband. As Hispanics become more accustomed to using the web, they are beginning to carve out their own unique path in search of an online community that reflects their unique lifestyle, issues and culture.

Young people 24 and under represent 35% of all Hispanic online users. While their online activities resemble those of the general youth market, they have unique characteristics. Their culture, heritage and language define their online behavior and how they respond to marketing messages.

I found this information to be very useful I hope you do too!
The Web Success Coach

Sunday, August 06, 2006

Target Market --> Hispanic Event/Festival Sponsorship Opportunities...

Sponsortech.com Your Internet Resource for Event and Festival Sponsorship Nationwide!

Sponsortech Inc. Specializes in Hispanic Event/Festival Sponsorship Opportunities… The following information is worth reading!

Why Hispanic Direct Response Marketing?
The process of acculturation influences the Hispanic consumer’s perception of direct marketing. While most consumers in the general market dismiss direct marketing materials as junk mail, Latinos — particularly recent immigrants — welcome it as a means of becoming a more informed. Overall, Hispanic households are 3.5 times more likely to respond to a direct mail solicitation than a non-Hispanic household; 72% say they always read their mail, including direct marketing; 60% of the direct mail sent to homes is in English; 52% of the respondents speak only Spanish in their homes.

Why Hispanic Event/Festival Sponsorship?
Event/Festival Sponsorship will create excitement, reinforce image, product branding and allow you to hand-deliver your marketing message/product face-to-face with your target audience nationwide.

Hispanics are the largest growing minority in the U.S. (more than 41.3 million according to the U.S. Census Bureau - July 2004.

Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.

Targeting Hispanics Online…
Like never before, online information is influencing major purchase decisions among Hispanics. Over 60 percent of online Hispanics consider the internet the best information source for making their final brand decisions.

Research has shown that almost half of the adult Hispanic population has internet access at home (44 percent), and nearly 60 percent have access from any location.

Most importantly, half of Hispanics with internet access at home are on broadband. As Hispanics become more accustomed to using the web, they are beginning to carve out their own unique path in search of an online community that reflects their unique lifestyle, issues and culture.

Young people 24 and under represent 35% of all Hispanic online users. While their online activities resemble those of the general youth market, they have unique characteristics. Their culture, heritage and language define their online behavior and how they respond to marketing messages

Why Search Engine Marketing and Advertising?
There are two primary strategies for targeting the US Hispanic population through the search engines - Pay-Per-Click (PPC) and Organic Search Engine Optimization (SEO).

Sponsortech.com provides Corporations with the Best Online Event Sponsorship Marketing and Advertising Solutions on the Web, Visit Sponsortch Inc. today for more information!