Sunday, November 22, 2009

Search + Social = Better ROI - WebProNews Video

Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them.

Typically, people use social media for branding and customer engagement. With search, people want to increase sales and leads by being more visible. But a joint effort produces better results. Take, for example, the Wal-Mart Check Out blog. It has 16,000 inbound links and is great for engagement, but it has a severe lack of SEO. The site ranks for phrases such as “checkout” but not for any of its content.

On the flip side, IKEA is actively involved with social media, but the company applies SEO to it as well. Odden says that people and companies that optimize their social content drive traffic, build relationships, and reach customers all at the same time.

In addition, many people falsely look at social media as a direct marketing tactic, although it is not at all. Odden said:

“Measuring ROI as a direct result of social media is not the right question because social media is a platform, it’s not a tactic.”

He went on to say that making that comparison is similar to asking where the ROI is in email. The use of a platform determines the results, not the platform itself. If your goal is to increase your revenue, you must look at ROI. If not, you can find value in social media through relationships, branding, and visibility.

Saturday, November 07, 2009

PubCon 2009 - Las Vegas Convention Center: November 9th-13th.

PubCon Vegas - November 10 - 13, 2009 Las Vegas Convention Center

When it comes to creating marketing buzz online, webmasters pretty much invented the concept. PubCon is four days of leading edge education and networking in over 90 sessions featuring 200 expert speakers in Social Media, Affiliate Programs, Search, and SEO/SEM. In its 8th year, PubCon was founded out of the rich and diverse base of WebmasterWorld forums. These aren't people who just talk about this stuff - these are people who do this stuff.

The A-List alpha attendees to PubCon are among the most highly pursued demographic in the online marketing world. Highly educated and computer savvy, they're early adopters of the latest web technologies and trends. These are the folks that any forward thinking company wants to reach and network with.

  • Where Las Vegas Convention Center in fabulous Las Vegas Nevada
  • Format Seven Track Educational Conference with Exposition Hall
  • Topics Search, Web 2.0, Net Marketing, SEO/SEM, Affiliates, Domainers, Video, Multimedia : aka: Webmastery.
  • Levels PubCon is scaled mainly from professional to expert experience levels (heavy content). we start where other conferences finish.
One of the best ways to keep up with the latest news about PubCon and other events is to visit the PubCon LinkedIn social networking site group, the PubCon Facebook group, and the PubCon Twitter feed.

This is one of my MOST Favorite Internet Marketing Events of the year, hope to see YOU there:
Marci Rosenblum/