Thursday, January 25, 2007
While the reaction to your content off-page has become the critical determining factor when it comes to search engine rankings, your targeted keyword phrase should still appear on the page itself. And while there’s little consensus in this area, having your keyword combinations appear throughout the page copy generally helps search engines further identify the relevancy of the page for those keywords.
The good news is, copywriting best practices can create compelling, engaging content that also contains repeated keywords and phrases. You never want to sacrifice readability in the pursuit of rankings, but given that links are more important than on-page keyword repetition, you should never have to.
Here are a few tips for keyword integration in your copy:
The most important place your keywords should appear is in the title tag of the page. The nice thing about blogging software is that your post or page title will be automatically transformed into both title tags and either an H1 or H2 heading tag as well. Remember, your headline should wrap your keywords in a pithy promise that perfectly communicates what the content has to offer.
This is great information...
Read the other 5 tips now at: http://www.copyblogger.com
Wednesday, January 24, 2007
Measure Map provides free, easy stats for your blog.
Measure Map helps you understand what people do at your blog,
and what influence you are having on the world.
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Tuesday, January 23, 2007
Second Life is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 2,881,395 people from around the globe.
From the moment you enter the World you'll discover a vast digital continent, teeming with people, entertainment, experiences and opportunity. Once you've explored a bit, perhaps you'll find a perfect parcel of land to build your house or business.
You'll also be surrounded by the Creations of your fellow residents. Because residents retain the rights to their digital creations, they can buy, sell and trade with other residents.
The Marketplace currently supports millions of US dollars in monthly transactions. This commerce is handled with the in-world currency, the Linden dollar, which can be converted to US dollars at several thriving online currency exchanges.
Check out www.SecondLife.com today!
Highly recommended by: MarciDesign
Saturday, January 13, 2007
What is Link Popularity?
Link Popularity refers to the number of links pointing to your site, from other sites on the web. The Search Engines consider your site important and rank it higher if several other sites link to your site.
The History of Link Popularity and PageRank
History behind Link Popularity and Google PageRank
Web, by its very nature is based on hyperlinks, where sites link to other prominent sites. If you take the logic that you would tend to link to sites that you consider important, in essence, you are casting a vote in favor of the sites that you link to. When hundreds or thousands of sites link to a site, it is logical to assume that such a site would be good and important. Taking this logic further the Google founders, Sergey Brin and Larry Page formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They evolved a formula called PageRank (named after its founder Larry Page ) where the algorithm would count the number of sites that link to a page and assign it an importance score on a scale of 1-10. More the number of sites that link to a page, higher its PageRank.
Google's PageRank is important because it is one of the primary off-page factors that influences your page's ranking in the search engine result pages.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
For more information on Google PageRank, go to...
Read the rest of this article now at: www.site-reference.com
Wednesday, January 10, 2007
Indexing Process of SEO - by SEO Help
While the speculation about search engine indexing process may continue, here is a theory, based on experience, research and clues, about how they may be going about indexing 8 to 10 billion web pages even so often or the reason why there is a delay in showing up newly added pages in their index. This discussion is centered around Google, but we believe that most popular search engines like Yahoo and MSN follow a similar pattern.
Google runs from about 10 Internet Data Centers (IDCs), each having 1000 to 2000 Pentium-3 or Pentium-4 servers running Linux OS.
Google has over 200 (some think 'over 1000') crawlers / bots scanning the web each day. These do not necessarily follow an exclusive pattern, which means different crawlers may visit the same site on the same day, not knowing other crawlers have been there before. This is what probably gives a 'daily visit' record in your traffic log reports, keeping web masters very happy about their frequent visits.
Read the rest of this article now at: http://www.site-reference.com
Tuesday, January 09, 2007
Small businesses may soon be able to target their online ads to prospective customers who are within a few blocks of their shops - by Jeffrey Gangemi
Karl Murphy, president and co-owner of Carolina Auto Spa, a car wash and automotive detailer with two locations outside Raleigh, N.C., says his business depends on impulse decisions—no one makes an appointment to wash a car. So the company’s entire $4,000 to $5,000 monthly advertising budget is devoted to inspiring high-income prospects in the immediate vicinity to pull in and drop some coin. “Car washes live or die within a five-mile radius. If you put a [compass] and draw around my site, that’s where I advertise,” says Murphy. “My best friends 24 miles away won’t wash at my car wash—and I’d let them do it for free.”
A few months ago, Murphy started spending about $300 a month on Google (GOOG) and Yahoo! (YHOO) pay-per-click advertising. Murphy says the pay-per-click model works reasonably well for his business but it “would be much better if it had more specificity of location.” That way, Murphy says he could target more of the impulse purchasers—real estate agents and other “wired” professionals—who may not live in his area but are there for business with time to kill between appointments.
Read more at: www.BusinessWeek.com
Monday, January 08, 2007
Building link popularity is a vital part of any internet marketing strategy.
Google and other major engines rank your website based upon how "popular" your website is, i.e. how many reciprocal link partners you have. Popularity on the internet is defined as how many links or "votes" that you have for your website. Its a fact that websites with higher link popularity get higher rankings.
Building link partnerships is one of the most difficult aspects of any internet marketing campaign. Link Manager Plus turns the tables and allows you to effortlessly add and manage reciprocal link partners on your website. Why spend thousands of dollars on temporary marketing campaigns when you can achieve permanent search engine popularity and indexing through LINK POPULARITY.
I highly recommend you check out this link building tool!
Saturday, January 06, 2007
For the full year 2006, online retail spending (non-travel) reached $102.1 billion, a 24 percent increase from 2005, and online holiday (Nov. 1-Dec. 31) e-commerce accounted for $24.6 billion, up 26 percent from last year, according to comScore Networks.
“2006 was certainly an exceptional year for online retailers as e-commerce spending eclipsed $100 billion for the first time,” said Gian Fulgoni, chairman of comScore Networks. “The online holiday shopping season of course played a vital role in the year’s success.”
Twelve days during the two-month holiday season broke the $600 million mark for e-commerce spending. Just six days in 2005 reached $500 million in online sales, with the top day registering $556 million (Monday, December 12, 2005).
Wednesday, Dec. 13, marked the heaviest online spending day of 2006 with $667 million, followed by Monday, Dec. 11 ($661 million) and Monday, Dec. 4 ($648 million). Cyber Monday (Nov. 27) was surpassed 11 times during the subsequent weeks of the holiday season.
Read more at: www.MarketingVox.com