Thursday, May 31, 2007

Is Your Business Listed On If Not, It Should Be...

Citysearch is a leading local search service, providing the most up-to-date information on businesses, from restaurants and retail, to travel and professional services. Citysearch empowers users to make informed decisions about where to spend their time and money by delivering trusted content, including more than 500,000 editorial profiles and user reviews of local businesses.

>> Consumers in your local area are looking for businesses like yours.

Citysearch's local advertisers reach millions of users who are looking to make smarter decisions about where to spend their time and money. There's no easier way to stand out from your competition and bring more customers to your storefront or Web site.

>> More local advertising features, more ways to connect to new customers:>> Check it out today!

Monday, May 28, 2007

Pay-Per-Click Search Engine Marketing Handbook - All New 2007 Edition!

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines...

Book Description:
You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn't) to the most advanced PPC strategies being used today, including contextual advertising, click fraud, localized search, and more!

I highly recommend this book to anyone needing to learn more about PPC.

Thursday, May 24, 2007 - Another Great Place For Sponsors, Event Producers and Vendors to Connect Online... is Dedicated to Event and Sponsorship Success Worldwide. Event Producers, Sponsors, Performers, and Vendors can benefit from their FREE and premium advantage services!

It's free to start with absolutely zero obligation. It's worth giving them a try today!

Here are a list of services they offer:

>> Submit Unlimited Basic Free Listings
Need to promote an event, performer, vendor or venue? Submit your listing to and begin attracting potential sponsors.

>> Enhanced Listing: Upload Power Point, Word Documents & PDF Files
Sponsortech Premium users can take advantage of our ultra dynamic listing capabilities! As a Premium user, you may enhance your listing with Power Point, Word & PDF's.

>> Enhanced Listing: Add Video & Sound
Premium users can take advantage of our Video & Sound listing capabilities. Your listing will be center stage to video and sound presentation.

>> Sponsor + Event = Sponsortech Connect
Sponsors may submit enquiries of their event requirements and allow to recommend events that fulfill their needs.

>> Email Your Listing
As a Premium Sponsortech User, you have access to our email-a-listing tool. You may automatically send your listing to an unlimited number of email addresses.

>> Connect with Sponsors, Producers & Vendors
Registered users may contact potential leads, build relationships and establish strong partnership using community.

>> Create Promotion Articles
Create promotion articles about your listing and get the word out about what you are doing today!

>> Create Web Promotion Blogs
Use your blog tool to educate, inform, and advertise your core competencies to the event and festival industry.

>> Create Promotion Links
Have a website you would like to promote? Registered users may submit unlimited weblinks to the Sponsortech community.

>> Create a Visible User Profile
Sponsortech user profiles ensure that YOU are easy to get a hold of. You are only one click away from being contacted by a potential lead or sponsor.

>> Browse Listings
Event producers especially enjoy our easy to use search features because Sponsors have no problem locating them on our web site!

>> Browse Profiles
Every listing on is connected to a user profile. makes connections easy. We don't get in the way, unless you would like us to assist you.

I use it and love it, see you there!
Get more exposure today:

Thursday, May 17, 2007

Web Tools To Help You Organize Your Business...

Do you want to be more productive in your business?

I highly recommend you check into these five (5) following tools: I use all of these terrific Web tools to stay organized for my business and personal needs, these are very easy to use and worth checking out, please keep in mind I am not associated or profiting from these recommendations at ALL...

1. Basecamp™ - Project Collaboration
Project management and collaboration. Collaborate with your team and clients. Schedules, tasks, files, messages, and more.

2. Highrise™ - Contact Management
Track leads, clients, vendors, simple CRM. Keep track of who your business talks to, what was said, and what to do next.

3. Campfire™ - Campfire Group Chat for Business

Real-time group chat. It's like instant messaging, but optimized for groups. Especially great for remote teams.

4. Backpack™ - Backpack Information Organizer and Calendar
Information organizer and calendar Gather your ideas, to-dos, notes, photos & files online. Set email and mobile reminders.

5. Writeboard™ - Write without fear of losing or overwriting a good idea

Compare different versions of a document Collaborate with colleagues on copy, proposals, memos, etc. Subscribe to documents via RSS and be notified of changes Keep your writings organized with Backpack integration.

Writeboard is perfect for...

Authors, journalists, PR folks, editors, and publishers Bloggers or freelance/independent writers Letter writers, songwriters, poets, comedians, creatives Students, professors, and groups collaborating on a paper.

Good Luck!

Monday, May 14, 2007

Awesome New Geo Keyword Research Tool...

If you've ever tried Pay Per Click (PPC) advertising, then you know this to be true...

The more targeted your keywords, the better the result.

For example, when you are first creating your keyword list, you want the list to be as big as possible. It's important to think like your customer.

What terms would your customers use to describe your products or services?

Once you've generated some appropriate keywords, you then want to get a little creative by expanding your list to include as many relevant variations as possible.

Things like alternate spellings (e.g. light, lite), plurals, and synonyms are all examples
of strategies to expand your keyword list.

Then you want to "scrub" your keyword list and get rid of any terms that maybe too
generic. Basically you want to get rid of keywords that are going to bring you
untargeted traffic.

Here's an example...

If we were advertising Harley Davidson parts, the keyword "bike" would also bring in
searches for bicycles. Obviously that's useless to us which is why you'll want to get rid of these generic terms.

There's no sense in paying for keywords that won't convert into sales!

Once you've scrubbed your list, the third step is to target your keywords by adding some
matching options.

Using phrase, exact, or negative matches can help you keep your costs low.

Here's what I mean...

Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes," your
ad will appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms in the query. For example, your ad will appear for the query red tennis shoes but not for the phrase "shoes for tennis". Phrase matching is more targeted than broad matching, but slightly more flexible than exact matching.

Exact Match - If you surround your keywords in brackets-such as [tennis shoes]-your ads
will appear when users search for the specific phrase "tennis shoes", in this order, and without any other terms in the query.

For example, your ad won't show for the query red tennis shoes. Exact matching is the most
targeted option.

Negative Keyword - If your keyword is tennis shoes and you make it a negative keyword by
adding a minus sign such as "-red", your ad will not appear when a user searches on "red tennis shoes". It allows you to eliminate unwanted keywords.

By applying more focused matching options to your keywords, you can reach the most
appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.

With that in mind, there is also one extremely powerful piece of software that top
marketers have been desperately trying to keep under the radar.

It gives you the ability to take one keyword and turn it into over 65,000 in less than 10

Here's the best part...

They are ALL ultra targeted!

Furthermore, you can also use the same strategies we talked about above with the
phrase, exact and negative keyword matching. It really gives you tremendous power with your PPC advertising.

It's called GeoKeyword Generator.

If you are serious about advertising your products and services online, it really is a
must have tool.

There are a lot of other powerful features and I recommend you take a look.


I don't think I mentioned that you can not only target country and states or provinces but also things like cities, towns, populations and so much more. It even generates the list of cities and states (including abbreviations) for you so you don't have to know any of these ahead of time!

Sunday, May 13, 2007

7 Important Web Terms Every Business Owner Should Know...

1. Search Engine Rankings: The position a website has on a search results page when a particular keyword is searched for. One should only be concerned with rankings for Google, Yahoo and MSN Search at this time, as other engines either do not have material amounts of traffic, or are actually driven by one of the big three search engines.

2. Search Engine Marketing: The marketing of one's website through a search engine, whether through paid search or search engine optimization. Abbreviated as SEM.

3. Search Engine Optimization: Techniques used to improve a website's rankings in the search engines. Consists of on-page optimization, indexing improvements and link building. Abbreviated as SEO.

4. Flog: A fake blog, generally created to promote for a particular company, product, or idea.

5. Inbound Links: Links coming into a site from another site.

6. Paid Search: An advertising method that involves the purchasing of traffic from search engines. Advertising is attached to individual keywords and is generally purchased via a pay per click financial model

7. Local Search: Any of a number of search engine marketing techniques that cater to geographically specific businesses (e.g. plumbers, doctors and restaurants etc...). Local search can be either paid search advertising or natural search listings.

Thursday, May 03, 2007

WomenLead 2007 Conference - May 8th Los Angeles, California...

Never before have this country’s leading authors of business books by and for women been in one room for one day focused on one thing: helping you develop a plan to define and unleash the leader in you. You already know how to lead – you do it all the time. If you’re like most women you just don’t call yourself a leader.

WomenLead 2007 is a one-day intensive program designed to increase your comfort in the leadership zone, provide you with tools and tips to be even better at it in all aspects of your life, and allow you to interact up close and personally with your favorite authors.

Don’t miss the opportunity to meet:

Anne Fisher, Fortune magazine’s “Ask Annie” column and If My Career’s on the Fast Track Where Do I Get a Road Map? ›› more about Anne Fisher

Dr. Lois Frankel, Nice Girls Don’t Get the Corner Office, Nice Girls Don’t Get Rich, and See Jane Lead ›› more about Dr. Lois Frankel

Carol Frohlinger, Her Place at the Table ›› more about Carol Frohlinger

Dr. Kathleen Kelley Reardon, The Secret Handshake and It’s All Politics ›› more about Dr. Kathleen Kelley Reardon

Barbara Stanny, Prince Charming Isn’t Coming, Secrets of Six Figure Women, and Overcoming Underearning ›› more about Barbara Stanny

Liz Pulliam Weston, Deal With Your Debt: The Right Way to Manage Your Bills and Pay Off What You Owe ›› more about Liz Pulliam Weston

Synthia Saint James, International Award Winning Artist ›› more about Synthia Saint James

Learn more at...