I Just returned last week from M2W Marketing-to-Women Conference in Chicago, what a Great Event these Women at "Frank about Women" presented!
I was lucky enough to meet Fara Warner who is currently a contributing writer to Fast Company. She has written extensively for The New York Times and other national publications, including The Wall Street Journal where she worked as staff writer in New York, Singapore and Detroit. She is the recipient of a Knight-Wallace Fellowship at the University of Michigan for 2005-2006 and the author of the Must Read Book "The Power of the Purse!"
Check out the other 20 plus M2W Speakers I was lucky to meet including, Marti Barletta, Author, Marketing To Women CEO, The TrendSight Group.
I highly recommend attending this event in 2007 to all Women in Business, Marketing and YOU Men too!
I will leave you with this fairly accurate statistic to think about:
Currently 2006 - 80% Are Women Who Shop For The Household.