What should you consider when starting a paid membership/subscription website?
The answers are NOT always so EASY, even to a professional print or electronic publisher. The sources used to generate membership website subscriptions are very different from those used to generate print subscriptions...
1.) Research Your Target Market...
Target to a specific group of interests who share very specific information needs, and are willing to pay a premium price for that information monthly and or annually. Do your research to find out what type of information people are willing to pay for.
2.) Prepare a Detailed Membership Website Content Plan...
Outline your content in as much detail as possible and make sure you have enough content to publish new information ongoing. You want to publish information that is hard to find and or in demand.
3.) Prepare A Detailed Competitive Market Analysis.
Search for competitive sites, request sample copies or purchase competitive publications, request media kits (which often contain tons of information about the market) and understand advertising and subscription pricing policies for your competition. This can help you to determine price points for your own membership fee with little effort.
Have any questions? Contact me today!
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