Wednesday, November 08, 2006

Holiday Season 2006 Online Marketing - Are you Ready?

Successful Holiday Internet marketing campaigns are within the reach of any business, no matter what your budget. By following a few basic marketing tips you can create a cost effective Holiday marketing campaign.

Tip #1 - A Holiday Email Marketing Campaign - Can help you stand out in the crowd. It's all about being on top of your customers' minds and making their lives easier over the holidays. Offer your customers early bird specials, coupons, free shipping, time limited sales and countdown offers through December. Since shipping fees are a major obstacle to online sales, consider featuring reduced shipping at your online store this season.

Tip #2 - Weekly E-zine Sends - Time to breathe life into that current and potential client email list. Read up on your CAN-SPAM laws and get sending. Start now and stay in the forefront of their minds all the way through December.
Be sure to promote your website at all your holiday events, in your E-zine and in any and all ads and marketing pieces that you distribute between now and Christmas. Most important, be sure your site is ready to receive holiday visitors.

Tip #3 - Make the Gift Purchasing Process Convenient and EASY - Offer gift certificates, if you can. Although they can be issued online, many people like to give a physical certificate presented in a special envelope. Offer gift wishlists? Many people shop for themselves and give their loved ones suggestions. Make it easy for them to do it on your site. Categorize your products to make shopping for gifts easier. Use titles like "For Her," "For Him," "Gifts under $50," "Holiday Specials," etc.

I highly recommend you read this article: "Websites Brace for Holiday Shoppers" posted at:

If You Need Help With Your Online Holiday Marketing Campaigns Visit: or

No comments: