SEO Copywriting Techniques That Readers Love
While the reaction to your content off-page has become the critical determining factor when it comes to search engine rankings, your targeted keyword phrase should still appear on the page itself. And while there’s little consensus in this area, having your keyword combinations appear throughout the page copy generally helps search engines further identify the relevancy of the page for those keywords.
The good news is, copywriting best practices can create compelling, engaging content that also contains repeated keywords and phrases. You never want to sacrifice readability in the pursuit of rankings, but given that links are more important than on-page keyword repetition, you should never have to.
Here are a few tips for keyword integration in your copy:
The most important place your keywords should appear is in the title tag of the page. The nice thing about blogging software is that your post or page title will be automatically transformed into both title tags and either an H1 or H2 heading tag as well. Remember, your headline should wrap your keywords in a pithy promise that perfectly communicates what the content has to offer.
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