TMZ.com has launched StarVsStar.com, a celebrity-oriented take on fantasy sports team websites. Players join teams, assemble a roster of celebs and face off against other teams, with points given weekly based on celebrity coverage in the media (including TMZ). The site also offers star game cards, message boards and a weekly video webcast.
The term "fantasy sport" has always been a bit of a misnomer. It's never been about pretending to be a football or baseball general manager; the closer parallel is gambling. By choosing an athlete for your team, you're hoping — betting — that he will perform well.
For a celebrity, though, performing "well" is a different ballgame.
On Wednesday, TMZ.com expanded beyond its now ubiquitous entertainment and celebrity reporting and into the fantasy fray with the newly unveiled Web site http://www.StarVsStar.com.
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