More older Americans are going online than ever.
Source: eMarketer.com
According to the Pew Internet and American Life Project, from 2005 to 2008, the largest jump in adoption of Internet usage was by users ages 70 and older. Internet penetration among people ages 70 to 74 increased by 19 percentage points from 2005 to 2008. For people 75 and older, the increase was 10 percentage points.
What sets older Americans apart is their online activities. Older Americans aren’t as likely as younger users to play games, watch movies, use social networking sites or read blogs. What sets older Americans apart is their online activities. Older Americans aren’t as likely as younger users to play games, watch movies, use social networking sites or read blogs.
The majority of Internet users are people under the age of 45, but growing numbers of older Americans are going online. That is an opportunity marketers can exploit.
Read more at: eMarketer.com
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