Many of you probably remember when Polaroid ended its line of Instant Film cameras back in 2008. Fortunately, the company has decided to bring back its legendary Polaroid OneStep camera but with a modern twist.
Jon Pollock, Polaroid’s Chief Marketing Officer, spoke with WebProNews at CES 2010 and explained how so many people expressed remorse for the Instant Film products. Specifically, artists and photographers reached out to Polaroid and asked them to bring it back.
In November, the company made its official announcement that it was bringing back its classic film. Polaroid will be offering a redesigned, modernized version of its OneStep camera that Pollock proudly showed off at CES. He said this camera “really represents Polaroid.”
The PIC 1000 will be available just in time for the holidays this year. Incidentally, Polaroid’s new Creative Director, Lady Gaga, pointed out in this WPN report that she was excited to help Polaroid take its Instant Film into the digital age.
For the latest information on Polaroid’s products, visit their site.