Survivor Creator: What Kind of Idiot Changes a Successful Format? from WebProNews...
Mark Burnett, an executive television producer behind shows like Survivor, The Apprentice, The Shark Tank, Are You Smarter Than a 5th Grader, and many others (he was even behind the MTV Movie Awards where Bruno landed on Eminem), took the time today here at the BlogWorld & New Media Expo in Vegas to draw some parallels between his experiences in television and searching for success in new media.
Frankly, he almost painted something of a doomy picture for those aspiring to find such success, discussing how truly hard it is to succeed. Success is unpredictable, but "the unpredictable nature is the creative driver" he said. He says shows like Survivor or American Idol are so successful in part to their unpredictability. You don't know who's going to get eliminated from week to week, compared to a show like CSI or House, where you generally know that the main characters will probably not die.
Interestingly enough, it's that same unpredictability that helps shows like Survivor and American Idol thrive in the social media universe. People get excited about who will win and who will lose, and they frantically discuss every week, all week, before and after and during the show.
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