Wednesday, October 15, 2008

List of business Networking Websites for CEO’S and Entrepreneurs from ceoworld.Biz

I was excited to see this list posted from CEOWorld:

The Internet provides dominant networking opportunities that let users to efficiently target their addressees by logging on to social sites like LinkedIn, ceoworld and more. Take benefit of these tools by asserting your company’s charisma online and reaching more prospective customers, business partners and employees.

To Get the List...
Click Here for the list of most famous Business-Media, Business Online Networking

Monday, May 19, 2008

Microsoft: New Talks for Alternative Yahoo Deal - APNews on LiveVideo

Microsoft is trying again to team up with Yahoo to challenge Internet search and advertising leader Google, although the renewed talks have not escalated to another attempt to take over Yahoo...

Friday, May 09, 2008

Reputation Management Made Easy - WebProNews

Mike McDonald explains reputation management for your Web site. Reputation management is important to track and it’s really not that hard of a task. Mike shows how to use Technorati and Google News and how to apply to their RSS feeds. Check out all the details in the WebProNews Tip of the Day with Mike McDonald.

Monday, May 05, 2008

What's Next for Yahoo and Microsoft? - APNews on LiveVideo

After Microsoft withdrew its $42.3 billion bid to buy Yahoo in hopes of toppling online search and advertising leader Google, analysts discuss the future of the companies involved...

Friday, May 02, 2008

Tech Test: Touring the World From your Desk - APNews on LiveVideo

Tech Test: When it comes to chronicling a trip with digital photos, getting everything organized for presentation can be somewhat of a challenge. AP's Nick Jesdanun put Google Earth to the test to see how well it handles organizing and viewing...


Wednesday, April 30, 2008

Web 2.0 Conference Explores Future of Web - APNews on LiveVideo

This week marks the 15th anniversary of the launch of the World Wide Web. Industry insiders at the Web 2.0 Expo in San Francisco discuss what Internet users can expect over the next 15 years...


Friday, April 25, 2008

Google's Book Search Not Without Issue - APNews on LiveVideo

On LiveVideo Google's Book Search Not Without Issue....
With the proliferation of the Internet, the printed page may one day go the way of the stone tablet.
But with an estimated 50 to 100 million books already in print, getting those works in digital format is a monumental task...


Thursday, April 24, 2008

Yahoo 1Q Profit Rises, Microsoft Lurks - APNews on LiveVideo

Yahoo's solid first-quarter performance has prolonged the battle with Microsoft and its bid to take the Internet search pioneer Yahoo...

Thursday, April 10, 2008

Plot Thickens in Yahoo-Microsoft Drama - APNews on LiveVideo

Yahoo's last-ditch efforts to avoid a takeover by Microsoft appear to be setting the stage for a dramatic finale featuring a rich cast of Internet and media stars...


Monday, March 31, 2008

Sunday, March 16, 2008

Video: SES New York 2008: Web On! Apply Directly to Your Site

Having trouble getting search traffic to your Web site? If so, WebProNews may have the answer with their very own Web On. If that doesn’t work, then you most definitely need to tune in all next week for complete coverage of the Search Engine Strategies Conference in New York March 17-20, only on WebProNews...



Access more WebProNews SES New York 2008 videos here:
http://videos.webpronews.com

Thursday, February 28, 2008

Google Sites: 'An Edit Button For The Web' - APNews on LiveVideo

Video: Google, already the world's most popular spot for finding Web sites, is aiming to become the go-to place for creating Web sites too...

Saturday, February 23, 2008

Search Engine Optimization - SEO Best Practices - Sharkle.com

In This Video: Steve Wiideman discusses search engine optimization (SEO) best practices as they apply at the website level and webpage level. Learn what search engine optimization experts really do in terms of SEO in this informative search marketing video on SEO best practices.

Monday, February 11, 2008

Web 2.0: Is Video Choking the Web? - LiveVideo

The growing popularity of online video has driven a traffic increase that's putting strains on service providers. To deal with it, they have had to make subtle and secret changes to the way they convey Internet traffic.

Thursday, January 31, 2008

Social Bookmarking and Tagging - LiveVideo

PR Newswire's Director of Emerging Media Michael Pranikoff narrates this Video tutorial on social bookmarking and tagging. Learn how to navigate through social bookmarking sites like Del.ico.us which enable you to share information among your peers, learn how others are tagging your information and more...

Friday, January 25, 2008

How To Add Favicons To Websites - from LiveVideo.com

Watch the following Video and discover just how easy it is to add a Favicon to your Website or Blog..

Making a Favicon - Watch Video from LiveVideo.com

Watch the following Video on how to make your own Favicon for your Website or blog using free graphics software...

Monday, January 14, 2008

How to Create a Podcast - Video from WebProNews

At the beginning of the millennium, Podcasting started to hit the masses. But now it seems almost necessary to have a Podcast for your marketing plan. Well at least that’s what Creator and Podcaster of podchick.com and skydivergirls.com, Kayeffcie Blanchette said to us in an interview. WebProNews takes a look into how to start a Podcast. Besides Kayeffcie, we talked with Owner of NeO1SeO.com, David Brown, Chief Technology Officer for ToolBarn.com, Brian Mark, and President of Podfactory.net and Podcaster of YogAmazing, Chaz Rough. If you would like to learn several helpful tips from Kara Ratliff on how to start a podcast, keep watching WebProNews.

Sunday, January 06, 2008

Website Checklist with Jill Whalen - WebProNews Watch Video

Founder and CEO of High Rankings and Co-Founder of SEMNE, Jill Whalen talks with WebProNews about site navigation and menu’s. She gives us tips and a checklist of what you should incorporate into your website. For example, make sure to do keyword research to figure out the key phrases that you want to implement on your page. Whalen also gives us some insight as to what not to do to your website. For other tips from Whalen as reported by Kara Ratliff, keep watching WebProNews.

Wednesday, December 19, 2007

SEO Video Tip: 30 Video Sharing Search Engines

Here are 30 SEO Valuable Video Sharing Search Engines...
  1. YouTube
    YouTube is the king of the video sharing sites, it has more users and videos than the others. Any video you can think of it probably already on YouTube.

  2. Google Video
    Since Google bought YouTube, Google’s Video player is mainly used for for-pay content like TV shows. Also there is a search here that indexes all of the video sharing sites on the internet (well, most of them).

  3. Blip.tv
    Blip.tv is the perfect video sharing site for video podcast makers. It’s designed to let them easily upload all types and qualities of media and then send them to their feed for the users. They also let you add ads to you video so you can make some money.

  4. Ourmedia
    A great site where you can upload audio, video, images, and text and share them with the world. The OurMedia community contains over 100,000 members.

  5. Veoh
    Watch long form, television quality content and publish your own videos.

  6. DailyMotion
    Video sharing platform with multiple video search options. You can join groups of people who publish videos based on a common interest.

  7. Metacafe
    A site that helps you discover the best videos through a community that filters, reviews and rates new videos every day.

  8. UnCut
    Video uploading and sharing community by AOL. Embed all the videos you want in your blog.

  9. ClipShack
    video sharing community that allows you to upload video clips, make friends, keep a collection of your favorite videos and comment on clips.

  10. 5min
    Video sharing site with a particular vision: collecting videos that can visually explain anything in 5 minutes.

  11. Brightcove
    Search, click and watch. Music videos, news, travel, recipes, adventure. Thousands of channels, including the best in online video.

  12. Viddler
    Viddler lets add tags and comments to video that will show up at specific times. It also has unique features like flickr and twitter integration.

  13. Revver
    The first video sharing site that provides users with the possibility to earn money from the videos they upload.

  14. Vimeo
    Vimeo is a video sharing site that has an emphasis on it’s users. The video’s you find there are more likely to be home movies or shorts by aspiring film makers, and also a lot of lip dubs.

  15. Yahoo Video
    Yahoo’s version of online video. Similar to Google video, but done the Yahoo way.

  16. HelpfulVideo
    Share your knowledge and skills with others for free or little charge via video clips.

  17. BroadbandSports
    A video sharing site specifically for sharing sports related videos.

  18. Travelistic
    A video sharing site that allows users to post video content specific to travel.

  19. Livevideo
    Video sharing site that lets you create personal channels. Upload your own videos and share them with the world.

  20. Kewego
    A video sharing network where you can upload your own videos and view videos by others.

  21. Godtube
    It’s a Christian version of YouTube. All things Christian welcomed.

  22. Coull.tv
    An interactive twist to video, this site allows you to view video and add interactive elements to it by using your mouse.

  23. Mediabum
    Video sharing site focusing on funny videos.

  24. VMIX
    Another video sharing website; All content is screened, so be sure everything you upload is legit.

  25. Grouper
    Video sharing site with a big selection of content; enables you to create playlists and easily upload videos to MySpace.

  26. Break
    Break is a video site and more for comedic based content.

  27. Videosift
    a Digg-like site which lets you submit, vote, and comment on videos.

  28. GeeVee
    GeeVee is a video sharing site specifically for sharing videos of game play in video games.

  29. Stage6
    A video site that uses the Divx player so you can upload High Definition video, of course this also means longer upload times, and you need DivX support (usually a browser plugin).

  30. Tube Battle
    vote for the best videos, organized by category.
Happy Viral Video Marketing!

Tuesday, November 06, 2007

Watch The Video from WebProNews: Organic SEO vs. PPC?

WebProNews looks into the issue of what type of optimization is best, organic search engine optimization or pay-per-click advertising. We talked with Executive Chairman and Co-Founder of Didit.com, Kevin Lee, owner of Shoemoney Media Group Inc., Jeremy Schoemaker and Executive Vice President from SiteLab, Dana Todd. Find out which works better for your site and what to look at before making the decision to use organic or PPC. For more information on what organic search is or what PPC is, keep watching WebProNews.


Thursday, November 01, 2007

Watch Video: SEO Experts Talk Strategy as Seen on WebProNews

WebProNews takes a look at what you need to do to begin optimizing your Web site for the search engines. We talked to several experts in the SEO market including Rand Fishkin of seomoz.org, Brian Mark of toolbarn.com, David Brown of Top SEO Consultants, and Eric Enge of Stone Temple Consulting. All the experts give tips on what to do and what not to do in SEO. Find out what they have to say, only on WebProNews.

Thursday, October 25, 2007

Watch The Video: Social Networking Meets Reality?

Moving along in the social networking craze, LifeAt.com and MeetTheNeighbors.org offer a way to get to know your real neighbors in your apartment building or your neighborhood. WebProNews’ spoke with Chief Operating Officer for LifeAt, Matthew Goldstein and Creator of MeetTheNeighbors, Jared Nissim about the two companies. For more information on the two social networking sites, keep watching WebProNews.

Thursday, October 18, 2007

SMX Social Media, NYC 2007: Watch Video of Stephan Spencer of Netconcepts

Founder and President of Netconcepts, Stephan Spencer gave WebProNews an insight into Wikipedia before his session at SMX Social Media 2007 in New York City. His session, titled Wikipedia, Yahoo Answers and Answer Sharing gave the audience the opportunity to learn a few things about how to use Wikipedia to edit information and so on. Spencer discusses what direction he thinks Wikipedia is moving towards. For all of this and more from SMX Social Media 2007, keep watching WebProNews.

Saturday, October 13, 2007

Helpful Firefox Add-ons for Web Marketing and SEO...

I Highly Recommended You Check out the Following SEO Firefox Add-ons:

SeoQuake 2.0.10
Seoquake is a Mozilla Firefox extension aimed primarily at helping web masters who deal with search engine optimization and internet promotion of web sites. Seoquake allows to obtain and investigate many important SEO parameters of the internet...

SEOHAND 0.0.4
The add-on is used as an extension for the site http://www.seohand.com. It activates when the working area of the site in the location bar. The area gives to user opportunity to identify Google ranking for his sites. This operation does this add-on.

MetaTags 2.3.5.2
This sidebar displays page meta-information (metatags, links, etc.) Has automated search engine submission menu. Features include: Watches currently loaded Web page and automatically updates the sidebar. Displays metatags, links, language, base...

SEOpen 0.8
Provides some basic tools to help with search engine optimization. Including google backlinks, yahoo backlinks, PageRank check, http header viewer, and more. All features are available by right-clicking on an open area of a web page, or by using...

ALL NEW:
LinkedIn Companion for Firefox 3.0.1
LinkedIn is an online network of more than 10.5 million experienced professionals. LinkedIn helps you be more effective in your daily work and opens doors to opportunities by helping you develop and manage your network of business...

Monday, October 01, 2007

Barry Diller's IAC Revamps IWon.com

As Seen On The Associated Press...

NEW YORK (AP) — IAC/InterActiveCorp, the Internet company controlled by media mogul Barry Diller, plans to relaunch its iWon.com Web site Monday with new games, more prizes and plans to add social networking functions.

The site also now incorporates a search toolbar that links iWon users to the company's Ask.com search engine. Diller has made growing Ask a priority and pledged to use the search engine as "the glue" to bring together IAC's myriad Internet businesses, which include LendingTree, Citysearch, Evite, Zwinktopia and others.

IWon's relaunch brings a relic of the dot-com era into the era of social networking, as the popularity of MySpace and Facebook have changed the way people use the Internet.

The site will eventually offer social networking features such as the ability to build personal profiles, chat and use Facebook widgets, iWon Vice President Tim Allen said.

After its 1999 launch, iWon was bought by AskJeeves, then based in Emeryville, Calif., which was taken up by IAC. It has since developed into a portal, trying to draw visitors with a wide-ranging set of features outside of online games, such as news, TV and movie listings and sports scores.

The new site design will focus primarily on casual games, a growing area that Allen says is now the third most popular reason people go online. The site will still offer its $1 million annual sweepstakes and will start to give away $10,000 a day during the week and $1,000 a day on weekends.

He said too few users were winning prizes on the old site, so the new version is designed to give away millions of dollars each year to thousands of users.

"It's like being in Vegas, only without the risk," he said.

Beginning Monday, visitors can play games such as mah jong, blackjack, poker and solitaire as well as instant win games such as Spin2Win. The new site has more than 70 games, up from 10, and there are plans for a total of more than 150 games by the end of the year. iWon estimates there are now 217 million people who play casual games online.

Since its 1999 launch, iWon has given away more than $70 million in cash and prizes, with its biggest draw the $1 million yearly sweepstakes.

IAC also recently relaunched its Pronto.com shopping Web site with an eye toward capitalizing on social networking. Its new tagline is "shopping gone social."

Sunday, September 30, 2007

6 Effective Web Design Success Tips to Keep in Mind!

Here are Six Effective Web Design Success Tips for YOU to Keep in Mind when Designing a Search Engine and User Friendly Website:

1. Website Colors

Dark colors are generally a bad idea to use on a website as they appear gloomy. Try using light colors with a few strong colors to support it.

2. Load Speed
Keep your pages load time as fast as possible - people don't want to wait a whole minute just to load each page.

3. Site Navigation
Navigation. Keep your navigation accessible to your user where they can instantly have access to your site's content.

4. Consistency Throughout
Keep your layout and presentation consistent through your whole website. Always keep your navigation links at the same place otherwise it may confuse your visitors.

5. Website Width
Keep your website's layout at a fixed width of 780 pixels or use percentages for your site spanning. Everyone has different resolutions and people don't like having to scroll in all directions to view your website.

6. No Flash
Flash animations are nice, but make it difficult for people who don't have flash support and is harder for SE Spiders to crawl your site.

Hope these help!

Sunday, September 23, 2007

Webmasters World PubCon Conference 2007 - Coming December 4-7 Las Vegas, NV.

Vegas Baby! PubCon returns to the city that never sleeps, full of energy and excitement.

This year's conference is jam packed with leading-edge sessions and one-of-a-kind presentations. Whether you are a newbie or an anchored old school - there is something big to be learned at PubCon.


WebmasterWorld's Search & Internet Marketing Conference (PubCon) will be held Dec 4-7 at the Las Vegas Convention Center in Las Vegas, Nevada.

Search engine marketers, optimizers, marketing executives, webmasters, affiliate managers, program and channel managers, purchasing agents and affiliates will be in attendance.

Register online early and save. Early signup periods may vary, so please check the registration page for the latest updates.

WebmasterWorld's PubCon History
It's that old the whole is greater than the sum of its parts thing all over again. PubConferences work because of one desire: to meet the folks you've read and heard about in forums and online news stories. The roots of PubConference stretch back into the late 80's when we held user group meetings around the then-called Power Elite BBS. Over the years, we have transformed and modernized the event to service the needs of the community and reflect worldwide changes.
I love attending this conference I hope to meet you there!

Tuesday, September 18, 2007

comScore Media Metrix Releases Top 50 Web Rankings for August

Education-related Sites Jump as Students Go Back to SchoolSports/Outdoors Sites Experience Gains as Fall Sports Season Kicks OffMega Millions and Powerball Jackpots Drive Traffic to Lottery Sites

As Seen On PrNewswire.com and CNNMoney.com --
comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties for August 2007. Education-related sites had a strong presence in this month's rankings as schools and universities across the country began another academic year. August also saw traffic increases to lotto/sweepstakes sites as lottery jackpots reached near record highs. Humor sites gained on the strength of Comedy Central's spike in traffic, and sports/outdoor retail sites grew in anticipation of the fall sports season. Read more...

Read the FULL release and SEE the Full List of Top 50 Rankings at: http://money.cnn.com/news/newsfeeds/articles/prnewswire/AQTU16518092007-1.htm

Saturday, September 15, 2007

Yahoo Invites Us Into Mash, Its New Social Network - As Seen on TechCrunch

A little more than two months after TechCrunch first reported rumors about Yahoo’s new social network Mosh, the company has given us a preview of a social network with a slightly different name: Mash.

The service includes features common to Facebook, MySpace, and My Yahoo. You can load a set of modules onto your profile page and move them around drag-and-drop style. The modules include Flickr RSS, Ego Boost, Common Friends, MyMoshLog2, Blog Module (RSS 2.0), Asteroids, Astrology, PimpMyPet, Hover, Kaleidescope, Guestbook, and My Stuff.

The modules gallery also states that “in the coming months we’re going to open up our module development platform to 3rd party developers,” which suggests that Mash will be following in Facebook’s footsteps at least to some extent (it will be interesting to see whether there will be canvas-like pages, too).

Read the FULL article at: www.TechCrunch.com

Friday, September 14, 2007

Comscore Releases Video Study - Watch it Here...



Comscore released a July 2007 study involving video usage on the web. Google video sites came in at number one, while YouTube hosted 37% of Internet users. WebProNews took this information to the streets to find out what drives people to watch videos. For the results of the study and more details of the story, keep watching WebProNews.

Resource: http://videos.webpronews.com

Thursday, September 13, 2007

Webcast of Internet Terms On Demand

Watch Erin Jansen, author of "NetLingo The Internet Dictionary" and founder of NetLingo.com, as she explains Internet terms and brings online jargon to life:

kyteShareWatch it BigCreate your own TVResource: http://www.netlingo.com/video.cfm

Tuesday, September 11, 2007

How to Create a Higher Page Ranking - Watch The Video from WebProNews...

How to Create a Higher Page Ranking… Watch the Video...

WebProNews talked with Eric Dytzel from NoviceSEO.com about a blog posting called “How I Went from 600 to 14 on Google in 100 Days.” He discusses the tips he found while researching SEO. We also talked with Aaron Wall from SEOBook.com and John Chow from JohnChow.com about tips to try when looking to gain page rankings. For more details, keep watching WebProNews.


Monday, September 10, 2007

5 Must Have Online Resources for Web Marketers...

Here Are Five More Great Must Have Online Resources, Don't Forget to Bookmark Them You Will Be Glad You Did...

1.) All-in-One List of Search Engines
Pandia Powersearch is our all-in-one list of search engines and directories. Search the Web using the search form above, or select one of the categories below to find the best Internet search tools. http://www.pandia.com/powersearch/index.html

2.) Word of Mouth Marketing Association - WOMMA - News & Blogs Overview. Word of Mouth Marketing Association is the official organization for the viral, blog, buzz, evangelism, influential, consumer-generated-media and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth and word-of-mouth marketing. http://www.womma.org/news-blogs/

3.) NetLingo The Internet Dictionary: Online Dictionary of Internet Terms, Acronyms, Text Messaging - NetLingo is a Google Top 1000 Website http://www.netlingo.com/

4.) Search Engine Land: 100% Organic Archives - 100% Organic covers SEO and issues related to being listed in the free, natural or "organic" listings in search engines. Columnists write about optimization techniques, duplicate content and potential spam issues, how to submit to search engines and more. http://searchengineland.com/lands/100-organic.php

5.) EMarketing Talk Show Free Internet Marketing Podcasts Covering SEO, PPC and Other Search Marketing Topics! Free Internet Marketing Podcasts and Training Covering SEO, PPC and Other Search Marketing Topics with interviews from Internet marketing experts on how to position your website in the search engines and marketing it online. http://www.emarketingtalkshow.com

Happy Marketing!

Thursday, September 06, 2007

Facebook Open To The World - Watch The Video!

Check Out This Video About Facebook's New Open Search... Very Interesting!

Wednesday, September 05, 2007

Highly Recommended Keyword Research Tools...

Here are Some Excellent Keyword Research Tools I Highly Recommend for ALL Marketers...

Overture Keyword Selector Tool:

http://inventory.overture.com/d/searchinventory/suggestion/
This is a good first step to generate a basic keyword list of phrases containing the actual term you entered. Yahoo! has indicated that the search numbers are old and inaccurate so don’t count on exact numbers. However, it’s a useful tool to determine if a keyword is being searched for at all.

Good Keywords: (Free Download)
http://www.goodkeywords.com/
This free download for Windows users is similar to the Overture Keyword Selector Tool. It also has a feature that identifies common misspellings of words.

Google AdWords Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal
Enter a search term or terms into the ‘Keyword Variations’ section, and you'll be shown other keywords that contain that term or are related to that term (synonyms). You can then sort keywords in terms of search volume popularity on Google. Google does not provide actual number of searches.

You can also use the ‘Site-Related Keywords’ section of the tool to identify the keywords of an existing web page by entering the page URL.

Wordtracker Free Keyword Suggestion Tool:
http://freekeywords.wordtracker.com/
Wordtracker has a robust fee-based keyword tool that’s popular among the SEO crowd. In addition, this free tool is useful for building a list of synonyms. Enter a search term and you'll be shown 100 potential keywords related to (and including it), ranked by daily popularity. You can also sign up for the free trial of the paid version (recommended) to dig deeper into related keyword terms. This is a great way to identify secondary keyword phrases.

Microsoft AdCenter Labs Keyword Group Detection Tool:
http://adlab.msn.com/contextSim/Default.aspx
This tool will also build a list of synonyms.

Trellian Free Search Term Suggestion Tool:
http://www.keyworddiscovery.com/search.html
This tool provides synonyms as well and is very similar to Wordtracker’s tool above except that it ranks the keywords by annual searches as opposed to daily searches.

Bruce Clay’s SEO Tool Set Traffic Check:
http://www.seotoolset.com/cgi-bin/checktraffic.cgi
Use this tool to produce an estimate of daily search activity for a specific keyword phrase across the major search engines broken down by Google, Yahoo and MSN. This one will provide actual numbers (but they are still estimates).

SEO Book Keyword Suggestion Tool:
http://tools.seobook.com/general/keyword/
Provides aggregated data from the free Overture, Google and Wordtracker tools listed above.

Saturday, September 01, 2007

What is Social Media Marketing?

I Get This Question Everyday: What is Social Media Marketing?

Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube, Facebook and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service.

Most online communities don’t welcome traditional direct or hard sell techniques so an effective SMM campaign will require more finesse to execute properly. SMM campaigns must be targeted to the community you want to reach with a message that appeals to them. Some common ways of achieving this are with authoritative information, entertainment, humor or controversy.

SMM is related to other online marketing such as Search Engine Optimization, Search Engine Marketing, Viral Marketing, Word of Mouth Marketing, and Social Media Optimization. Many believe Social Media Optimization (SMO) takes a passive role in establishing the framework for different social sites to connect themselves. Others feel SMO is taking the principles of SEO and applying them to social websites. SMM takes a more active planned role directing, influencing or suggesting community members create and connect the content.

Resource: http://en.wikipedia.org/wiki/Social_media_marketing

Monday, August 20, 2007

WEBCAST: Landing Page Optimization: Crank Up Your Search Results - September 6th, 2007

Search Marketing Now webcasts combine the most authoritative and actionable education about search engine marketing issues with the convenience of attending online. Register Today for one of our FREE webcasts covering topics about search engine optimization, paid search advertising and search marketing in general. Continue your professional development without leaving the office!





Webcast: Landing Page Optimization: Crank Up Your Search Results!


Sponsored by:
Widemile.com
Date: Thursday, September 6, 2007 1:00 PM EDT (10:00 AM PDT)
Speakers: Sapna Satagopan, Associate Analyst, Jupiter Research Gregg Makuch, VP Marketing, Widemile

Learn More at: http://searchmarketingnow.com/

As more and more companies increase spending on search engine marketing, gains in ROI are harder to come by. That's why it's important to track and analyze every aspect of your marketing campaign - especially your site's landing pages.

Savvy marketers know that an effective landing page can be the key to the success of a marketing campaign - and the key to an effective landing page lies in constant testing, targeting, and testing some more.

Customers make up their minds in just seconds when they come to you landing page. How can you capture their attention and convert them to buyers? How can you measure which aspect of the landing page was responsible for the conversion?

In this webcast, you'll learn:

  • The basics of multivariate testing
  • The latest trends in landing page optimization
  • What companies are doing to boost their ROI

...and you'll hear case study about how one company improved its conversion rates through landing page optimization.

Check out this educational Webcast - 1:00 PM EDT, 10:00 AM PST Thursday, September 6, 2007 at: http://searchmarketingnow.com/

Thursday, August 16, 2007

B2B and B2C Marketers Can Learn From Each Other

Resource: by Brian Wool, The ClickZ Network

Anyone who's worked in marketing for a week knows there's a difference between the strategies and tactics for business-to-consumer (B2C) and those for business-to-business (B2B) online advertising. Yet in some ways, they're more alike than they are different.

From a 30,000-foot view, the objectives are identical: drive sales. Once you cut below the clouds, of course, the means to drive sales can be very different, primarily because the audiences are so different.

Look at the recent $345 million acquisition of Business.com by R.H. Donnelley. For over 100 years, R.H. Donnelley has been a formidable channel for the B2C marketing channel in both on-and offline markets. Why, then, the big investment in B2B?

It was noted Business.com had a well-oiled performance-based marketing network that the mainstay will be able to leverage quickly. But that's not the big picture.

Read the Full Article at: http://www.clickz.com/3626744

Monday, August 13, 2007

Citysearch Unveils Its 2007 'Best of Citysearch' Restaurant Winners...

Citysearch Users and Editors Select their Favorite Locations in Top 20 Markets...





As Seen On:
PRNewswire.com and http://money.cnn.com


Citysearch, a leading online local guide and an operating business of IAC (Nasdaq: IACI), today
announced its 2007 "Best of Citysearch" Restaurant winners. The complete list of cities with "Best of Citysearch" Restaurant winners can be found at: http://national.citysearch.com/allcities.

The most popular campaign, "Best of Citysearch" restaurants brings in millions of user votes nationwide. Users select their favorite restaurants in popular categories from the best Italian food to hamburgers around town. This year's campaign also introduced a new Best Organic Restaurant poll, along with other newcomers, such as Best Taco Shop. In addition to users selecting their favorites, Citysearch editors also chime in with their top picks in America's top cities, including San Francisco, Los Angeles and beyond.

For more information on "Best of Citysearch", please visit:
http://www.citysearch.com/bestof/about

Friday, August 10, 2007

TMZ.Com Launches New Celeb Site...

TMZ.com has launched StarVsStar.com, a celebrity-oriented take on fantasy sports team websites. Players join teams, assemble a roster of celebs and face off against other teams, with points given weekly based on celebrity coverage in the media (including TMZ). The site also offers star game cards, message boards and a weekly video webcast.

The term "fantasy sport" has always been a bit of a misnomer.
It's never been about pretending to be a football or baseball general manager; the closer parallel is gambling. By choosing an athlete for your team, you're hoping — betting — that he will perform well.

For a celebrity, though, performing "well" is a different ballgame.

On Wednesday, TMZ.com expanded beyond its now ubiquitous entertainment and celebrity reporting and into the fantasy fray with the newly unveiled Web site http://www.StarVsStar.com.

Get the Full Story at Yahoo News:
http://news.yahoo.com/s/ap/20070808/ap_en_ot/on_the_net

Friday, August 03, 2007

5 Helpful Online Resources Everyone Should Know About...

Here are Five (5) of the Coolest and Most Helpful Online Resources, these are My Favorites...

1.)
Ask.com

Innovative search technologies deliver fast and relevant information for millions of people. Ask.com ExpertRank algorithm provides relevant search results by identifying the most authoritative sites on the Web. With Ask search technology, it's not just about who's biggest it's about who's best.

Ask's ExpertRank algorithm goes beyond mere link popularity (which ranks pages based on the sheer volume of links pointing to a particular page) to determine popularity among pages considered to be experts on the topic of your search. This is known as subject-specific popularity. Identifying topics (also known as "clusters"), the experts on those topics, and the popularity of millions of pages amongst those experts -- at the exact moment your search query is conducted -- requires many additional calculations that other search engines do not perform. The result is world-class relevance that often offers a unique
editorial flavor compared to other search engines. every day. Visit: www.ask.com
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2.)
AskForKids.com

Ask for Kids Great News Resources for Kids (formerly known as Ask Jeeves for Kids) is a fast, easy and kid-friendly way for kids to search online. Designed to be a fun destination site focused on learning and "edu-tainment," Ask for Kids uses natural-language technology that allows kids to ask questions and perform web searches. Visit: www.askforkids.com
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3.) Citysearch.com

A leading online lifestyle guide with the most up-to-date information on businesses, from restaurants and spas, to hotels and retail. Citysearch helps people make informed decisions about where to spend their time and money by delivering trusted content, local expertise, and useful tools -- including 14.5 million business listings, over 600,000 user reviews, and ratings on over 2 million business locations nationwide. Visit: www.citysearch.com
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4.) InsiderPages.com

Find businesses, share your opinions and ask questions in your local community. Insider Pages was created to help people find the best local businesses through recommendations from their friends and neighbors. At InsiderPages.com, people share reviews of local businesses and find great services they can trust. Our site now has over 600,000 customer reviews from members across the U.S. and over two and half million people visit our site each month to get the Insider scoop on local businesses. Visit: www.insiderpages.com/
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5.) Evite.com

With more than 15 million registered users, Evite.com is the top online destination for invitations. A free service, Evite.com estimates it saves party planners millions of dollars in paper invitations and postage each month. With party-planning tools and content, the site helps hosts be more successful while saving even more money and time.

Like Having Your Own Personal Party Planner - Evite.com works like a personal party planner, without the cost. Evite guides party hosts through every step of the event planning process – from deciding on the party specifica and inviting guests to preparing the party to finalizing the menu and sending eCard thank-you notes after the event. Visit: www.evite.com

I suggest you bookmark these 5 Websites you will be glad you did.

Enjoy and share with your friends!