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Sponsortech Inc. Specializes in Hispanic Event/Festival Sponsorship Opportunities… The following information is worth reading!
Why Hispanic Direct Response Marketing?
The process of acculturation influences the Hispanic consumer’s perception of direct marketing. While most consumers in the general market dismiss direct marketing materials as junk mail, Latinos — particularly recent immigrants — welcome it as a means of becoming a more informed. Overall, Hispanic households are 3.5 times more likely to respond to a direct mail solicitation than a non-Hispanic household; 72% say they always read their mail, including direct marketing; 60% of the direct mail sent to homes is in English; 52% of the respondents speak only Spanish in their homes.
Why Hispanic Event/Festival Sponsorship?
Event/Festival Sponsorship will create excitement, reinforce image, product branding and allow you to hand-deliver your marketing message/product face-to-face with your target audience nationwide.
Hispanics are the largest growing minority in the U.S. (more than 41.3 million according to the U.S. Census Bureau - July 2004.
Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.
Targeting Hispanics Online…
Like never before, online information is influencing major purchase decisions among Hispanics. Over 60 percent of online Hispanics consider the internet the best information source for making their final brand decisions.
Research has shown that almost half of the adult Hispanic population has internet access at home (44 percent), and nearly 60 percent have access from any location.
Most importantly, half of Hispanics with internet access at home are on broadband. As Hispanics become more accustomed to using the web, they are beginning to carve out their own unique path in search of an online community that reflects their unique lifestyle, issues and culture.
Young people 24 and under represent 35% of all Hispanic online users. While their online activities resemble those of the general youth market, they have unique characteristics. Their culture, heritage and language define their online behavior and how they respond to marketing messages
Why Search Engine Marketing and Advertising?
There are two primary strategies for targeting the US Hispanic population through the search engines - Pay-Per-Click (PPC) and Organic Search Engine Optimization (SEO).
Sponsortech.com provides Corporations with the Best Online Event Sponsorship Marketing and Advertising Solutions on the Web, Visit Sponsortch Inc. today for more information!