Monday, February 19, 2007

Three 5 Star Marketing Book Recommendations...

I Recommend you checkout ALL 3 of these 5 STAR Marketing books, they are terrific resources for EVERY business...

1. Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Book Description...
Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect.
Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's-even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.

2. Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity
Book Description...
A company’s identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.

3. Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits
Book Description...

This common sense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.

Check them out and let me know what you think!

1 comment:

Amanda said...

Thank you for the recommendations. That is going to be very helpful in my business. Thanks again!

Amanda

http://thetimemastery.com