Saturday, December 20, 2008

SES Chicago: Shopping Search Tactics for the Holiday Season - WebProNews Video

Although retailers are struggling this holiday season with the current economic issues, recent comScore data shows that shopping search engines are thriving and are performing better than last year.

“Cyber Monday saw significant visitor gains at most of the top retail resources, led by sites with nearly 2 million visitors (up 98 percent versus the November base period), followed by Yahoo! Shopping with 1.9 million visitors (up 81 percent) and Google Product Search with 1.1 million (up 59 percent).”

These numbers further prove that consumers are browsing around online comparing prices and searching for the best deal. In the above video Greg Hintz, the General Manager of Yahoo! Shopping, gives four tips retailers need to know as they optimize their campaign.

1. Optimize your data feed.
2. Make sure your data feed provides relevant, comprehensive, and fresh data.
3. Use factual language instead of “marketing” language.
4. Include all product specifics.

Read more at WebProNews Video...

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