Tuesday, December 30, 2008

From SES Chicago: Ensuring Your Website Has a Clear Purpose - SiteProNews Video

Ensuring Your Website Has a Clear Purpose...
Website usability is one of those things that most companies know is important but put it on the back burner when comparing it with creativity and web design. The fact is that a lot of companies want their site to look so impressive and so unique that they leave out checking to see if a potential consumer can actually use it. Matt Bailey of SiteLogic Marketing advises companies to always conduct a “Mom Test” to get a true usability answer.

Watch the Video:

Read more at: http://videos.webpronews.com

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