Everyone wants both an optimized website and a search friendly website, but it seems that most sites lean either one way or the other. What comes first - optimization or search friendliness? In this video, Chris Boggs of Rosetta (formerly Brulant) explains how realizing that there is a difference between optimizing a site and making it search friendly is the main problem behind the misunderstanding of this topic.
“It’s easy to optimize the site, but you have to make it search friendly - big difference.”
Making your website search friendly is actually the first step. Your url needs to be search friendly. If you are a marketer, you need to work closely with the IT department on joint goals and strategies...Watch the Video:
Read more at: WebProNews