Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don't know how people who its being shared with are responding to it.
Are you content with your ability to measure social media effectiveness? Let us know.ShareThis, which reaches 400 million people a month through social media share buttons across content all over the web, has released some new metrics for measuring social media effectiveness.
One of the metrics is its Audience Index, which lets publishers understand and compare their social audiences against 850,000 other sites (and soon against categories), find out what types of influencers your site attracts, and find out how well you connect with influencers, listeners, and engaged customers.
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