Your brand is what identifies YOU and or, your COMPANY to the World!
It resides in the hearts and minds of your customers and prospects as the sum total of their experiences with, and perceptions of you and or, your company. Good branding ensures loyal customers, and your existing customer relationships are the key to profitability. Branding is a major marketing goal.
SEMPO research on business marketing goals shows that most companies place "increase brand awareness" at the top of their list. Other goals include, "selling products/services online", "generating leads", "increasing traffic", "generating leads for distributors", and "providing information/education".
I recommend you check out what SEMPO has to say, Good Branding and overall Consistency are two major keys to success!