What’s a proven but very overlooked social media business strategy for professional minded individuals and small business operations, one that’s well-suited for online video? According to successful author and Chicago media personality Robyn Okrant, it’s doing “serialization” with your video content – i.e., knowing how to tell a story as a series of videos where your audience stays tuned on a daily basis. Listen to my podcast interview to hear about a how serialization can be a successful online video strategy that builds an enthusiastic audience and great-word-of-mouth marketing – even without having an actual marketing budget.
So how does someone with a performance background but no real techie background manage to be a proven success with social media all by herself? Well, aside from picking a subject that happens to be arguable the biggest key influencer in modern history save for perhaps one or two religious figures (I’m referring to Oprah Winfrey of course), she touched on a concept that is pervasive in the traditional entertainment world and high-priced video webisodes, but very rare with your regular bloggers – that would be serialization.